Rush jobs are a fact of life in creative production. Whether they are driven by the need for new campaigns on a short fuse, or last-minute feedback arriving which changes the scope of a creative project dramatically, these requests disrupt the best-laid project plans.
Depending on your industry and type of creative content you produce, there is a wide range of marketing compliance issues that must be accounted for during the production process including disclosures, copyright and trademark considerations, regulatory compliance, and stakeholder involvement.
To run an effective marketing compliance program within your creative processes requires a constant, team-wide effort. When content is produced within, or across, department boundaries, the diligence required to prove controls for compliance lives both in and around everyone’s daily activities.
As creative marketing teams launch more and more integrated omnichannel campaigns, the internal tools used to produce, review, and launch these campaigns can vary significantly.
Feedback for creative marketing projects often come from (and touch) many different parts of the business, so much so, that it can be tough to know who truly “owns” the entire process - and who’s responsible for making it more efficient. Depending on the type of organization you work within, review and approval processes can vary, as can the roles responsible for them.
Ease of use is the single most important "feature" within (and throughout) Ziflow. Nowhere is this more important than when it comes to soliciting and collecting feedback. When you consider that all Ziflow accounts come with unlimited reviewers (both internal and external to your organization), it's easy to see how the feedback process could get out of hand.
Once you’ve decided it’s time to invest in an online proofing solution for your creative marketing team, you’ll then need to evaluate and compare the different available solutions. To help you through this process, we’ve put together this checklist which you can use to compare different proofing solutions and decide which one is right for you.
Given the multitude of marketing channels that creative content is being produced for today, the impact of inefficient review and approval processes are not hard to identify.
For those working in the creative production universe (agencies, internal agencies and marketing teams), facilitating the review and approval can end up like chasing a shadow: Feedback and files are shared across many disconnected email chains, Slack channels, phone calls, and intranet sites - or worse, physical printouts.
Today’s modern marketing organization relies on a wide range of technology (MarTech) to create a multi-channel approach of relevant, personalized experiences for their customers and prospects.
Given the immense competitive pressures in the agency world, differentiation is key in growing a business. It used to be that track record, customer roster and deep industry expertise were “enough” to create distance between you and others competing for the business.
As a marketing professional, what are the biggest roadblocks that you run into on a daily basis? A growing workload? A lack of review processes and actionable feedback from management? You aren’t alone.
Creative marketing teams have more on their plate than ever before. They are required to produce more work product, often with fewer resources and less internal support. As the rise of digital marketing has shifted the industry landscape, companies and their creative teams have found it difficult to adapt to the rapid changes while maintaining the processes that help to drive high-end creative work in previous decades.
We've now added Text Select to our annotation tools to facilitate text-level feedback. This new capability is yet another example of how Ziflow helps cut down on context switching during the review process. With Ziflow, you can perform complete reviews of all types of creative assets (designs, brochures, videos, etc.) without the need to switch between multiple applications.
For those Ziflow customers who wish to rebrand their online proofing user experience to match their company branding, we've made a few new additions to the application which will allow you to brand Ziflow accordingly.
We've added filters to your proofs list to make it even easier to find the proofs you need to work on at any given time.
Since Ziflow is so easy to use, it’s easy to quickly arrive at a situation where you have pages and pages of proofs in your proof list. Now, with filters, you can keep your workflow moving along, making sure deadlines are met.
After spending over 10 years building online proofing systems, and even more before that spent building software for marketing teams and agencies, Mat and I have been asked time and again what makes us different from other applications and, even though there’s a lot we can talk about, we always come back to focus and quality.
In this blog post, I’d like to talk about quality, and in particular PDF processing for review and approval. This also applies to other Adobe file formats being processed for review, such as AI and PSD files.
The rate at which new marketing projects and campaigns are being requested today doesn’t allow for any wasted time. This means organization of your work is a must. With our most recent release of Ziflow we’ve delivered our new folder functionality to just do that, help you keep your projects and proofs organized.
