Blog posts filtered by: Best Practices

One of the most challenging parts about managing marketing, design, and creative content projects is the internal-external collaboration flow between clients, partners, and freelancers.

One of the biggest hurdles that brands and agencies face is the most efficient way to incorporate external collaborators into their creative production and marketing workflows.

What is marketing compliance, exactly? For creative content producers, marketing compliance means more than just enforcing rules and regulations. A well-defined marketing compliance strategy involves protecting brand integrity and consumer trust using traceable oversight of actions, decisions, and changes throughout the entire creative content production process.

For many marketers, having a marketing compliance strategy is a mere afterthought, though. In fact, some may even see it as a nuisance better ignored.

However, marketing compliance is not defined as a strategy just for highly regulated industries like healthcare or financial services. To disregard it could be the worst mistake your business will ever make. 

It’s the law - it’s for everyone.

Review and approval: it’s the final frontier of project completion. There’s no better feeling than checking off a review step or updating the status of a project to “Approved.” 

Rush jobs are a fact of life in creative production. Whether they are driven by the need for new campaigns on a short fuse, or last-minute feedback arriving which changes the scope of a creative project dramatically, these requests disrupt the best-laid project plans.  

Depending on your industry and type of creative content you produce, there is a wide range of marketing compliance issues that must be accounted for during the production process including disclosures, copyright and trademark considerations, regulatory compliance, and stakeholder involvement.

As creative marketing teams launch more and more integrated omnichannel campaigns, the internal tools used to produce, review, and launch these campaigns can vary significantly.

Feedback for creative marketing projects often come from (and touch) many different parts of the business, so much so, that it can be tough to know who truly “owns” the entire process - and who’s responsible for making it more efficient. Depending on the type of organization you work within, review and approval processes can vary, as can the roles responsible for them.

Once you’ve decided it’s time to invest in an online proofing solution for your creative marketing team, you’ll then need to evaluate and compare the different available solutions. To help you through this process, we’ve put together this checklist which you can use to compare different proofing solutions and decide which one is right for you.

Given the multitude of marketing channels that creative content is being produced for today, the impact of inefficient review and approval processes are not hard to identify.

For those working in the creative production universe (agencies, internal agencies and marketing teams), facilitating the review and approval can end up like chasing a shadow: Feedback and files are shared across  many disconnected email chains, Slack channels, phone calls, and intranet sites - or worse, physical printouts.

Today’s modern marketing organization relies on a wide range of technology (MarTech) to create a multi-channel approach of relevant, personalized experiences for their customers and prospects.

Given the immense competitive pressures in the agency world, differentiation is key in growing a business. It used to be that track record, customer roster and deep industry expertise were “enough” to create distance between you and others competing for the business. 

If you and your team are managing multiple creative projects per week ( and many of you are managing more than six per week, in fact), having an effective review and approval process no longer qualifies as a “nice to have” - it’s a requirement.

As a marketing professional, what are the biggest roadblocks that you run into on a daily basis? A growing workload? A lack of review processes and actionable feedback from management? You aren’t alone.
Creative marketing teams have more on their plate than ever before. They are required to produce more work product, often with fewer resources and less internal support. As the rise of digital marketing has shifted the industry landscape, companies and their creative teams have found it difficult to adapt to the rapid changes while maintaining the processes that help to drive high-end creative work in previous decades.

We've now added Text Select to our annotation tools to facilitate text-level feedback. This new capability is yet another example of how Ziflow helps cut down on context switching during the review process. With Ziflow, you can perform complete reviews of all types of creative assets (designs, brochures, videos, etc.) without the need to switch between multiple applications.

For those Ziflow customers who wish to rebrand their online proofing user experience to match their company branding, we've made a few new additions to the application which will allow you to brand Ziflow accordingly.  

We've added filters to your proofs list to make it even easier to find the proofs you need to work on at any given time.  

Since Ziflow is so easy to use, it’s easy to quickly arrive at a situation where you have pages and pages of proofs in your proof list.  Now, with filters, you can keep your workflow moving along, making sure deadlines are met.