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Blog posts filtered by: Brand Identity

5 principles for managing brand governance

Modern brand governance involves letting go of control and allowing all teams to have their say on how the brand’s assets can be used.


How to write a successful brand brief (with examples)

If you've been through a branding process before, you already know how important it is to write a brand brief that effectively communicates exactly what your business is ...


Brand management: An 8-step strategy for 2020

Brand management is a critical strategy that reinforces brand goals, design, identity, and values at every touchpoint. Read this simple, eight-step process for building ...


Brand design: What it is + steps for success in 2020

Great brand design goes beyond color palettes or logos. This article covers the essence of branding as well as the role of design in it. Also, we’ll define the key ...


Create More Magic

Don’t let the review and approval process slow you down. Let us show you how to speed it up.