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Blog posts filtered by: Creative Production

Creative Workflows: A 10-Step Guide for Agencies and Brands

Creative and digital agencies need a standardized way of working to avoid chaos and confusion during content production.

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How to Write a Rock Solid Creative Brief (With Examples)

It's rare for a project to get from one end of your pipeline to the other without the input of a lot of people.

If you are getting a project done in-house or working with an outside client, you'll need to have everyone on the same page and working towards the same vision to make sure it's a success. After all, if you’re engaging a marketing agency on a campaign, or you happen to be the agency producing the work, you need to make sure everybody is getting the most out of the partnership.

One way to keep everyone on the same page is to outline what the project is all about on the same page. That's where a creative brief comes into play.

A creative brief is a living document where your team—and your clients—will have a clear understanding of project goals, challenges, target audience, and delivery. The brief gives everyone involved a strong foundation to make sure any campaign your team is working on is successful—from start to finish.

In this article, we're going to break down:

  • What is a Creative Brief, And Why is It Important?
  • Who is in Charge of Creating the Creative Brief?
  • How to Write a Rockstar Creative Brief (7 Key Elements to Include)
  • 5 Best Practices When Writing Creative Briefs
  • 4 Best Creative Brief Examples You Can Learn From
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Creative Operations: 4 Steps to Success in 2020

On the surface, the words “creative” and “operations” might not appear to go together.

We typically associate “creative” with things like advertising, marketing, and branding. But these functions need managing by operational experts to avoid missed deadlines often caused by bottlenecks in the review and approval process.

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Marketing Compliance and the Creative Process. Where Do You Fit In?

To run an effective marketing compliance program within your creative processes requires a constant, team-wide effort. When content is produced within, or across, department boundaries, the diligence required to prove controls for compliance lives both in and around everyone’s daily activities.

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Don't Let Rush Jobs Disrupt Your Review and Approval Process

Rush jobs are a fact of life in creative production. Whether they are driven by the need for new campaigns on a short fuse, or last-minute feedback arriving which changes the scope of a creative project dramatically, these requests disrupt the best-laid project plans.  

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Four Marketing Compliance Data Points to Measure in the Creative Process

Depending on your industry and type of creative content you produce, there is a wide range of marketing compliance issues that must be accounted for during the production process including disclosures, copyright and trademark considerations, regulatory compliance, and stakeholder involvement.

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Online Proofing Might Be the Quickest Win in MarTech

Today’s modern marketing organization relies on a wide range of technology (MarTech) to create a multi-channel approach of relevant, personalized experiences for their customers and prospects.

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Three Things Every CMO Should Know About the Creative Production Process

There is an opportunity in your organization to accelerate creative project delivery, and it’s hiding in plain sight - your creative content production, review, and approval processes.

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Ziflow Keeps Your Review and Approval Projects Organized with Folders

The rate at which new marketing projects and campaigns are being requested today doesn’t allow for any wasted time. This means organization of your work is a must. With our most recent release of Ziflow we’ve delivered our new folder functionality to just do that, help you keep your projects and proofs organized.

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The Marketing Productivity Killers Lurking in the Office

Not a news flash: Being busy isn’t the same as being productive. All of us in marketing have no shortage of tasks and projects that keep us busy, but we’re often most challenged with ensuring we stay productive - moving the ball forward on key projects and deliverables.

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Free eBook: 10 Things You Should Automate Today for a Better Marketing Workflow

Building off a blog series that we ran earlier this year, we put together this eBook to highlight 10 things you should automate today to accelerate your marketing workflow. All too often, how productive you are comes down to how well you organize your marketing workfow—optimizing the way you accomplish the work assigned, so that you’re maximizing the time spent on high-value, impactful activities. The rate at which new marketing projects and campaigns are being produced today doesn’t allow for any wasted time, especially time spent on “busy work”. So, we're here to help. 

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10 Inspiring TED Talks For Designers And Marketers


I’m particularly drawn to TED Talks because the really good ones stretch the dimensions of the mind and force us to think in a bit different way. The idea-filled monologues, always fascinating and one of a kind, leave us in a state of “WOW”, like an episode of Stranger Things from Netflix.

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The Best List of 50 Design Blogs For The Busy Marketer

2017 is in full swing and if you’re like us, you’re getting a handle on all of the projects already lined up for the year and have begun to look for fresh ideas and inspiration to get those projects going. If that is you and you were wondering where you’d find that inspiration, you've come to the right place.  

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Improve Your Marketing Workflow by Automating Notifications and File Sharing

(Note: This post is part of our series of posts on Improving Your Marketing Workflow,  aimed at giving marketers ideas on how to simplify their lives by automating the repetitive tasks that go into creative production. Check out our two earlier posts on Getting Organized and File Conversions.)

When it comes to criticisms of team performance, there probably isn’t a more cringe-inducing description than “not being on the same page”. Clearly there isn’t a shortage of communication methods available (email, IM, status updates in project management apps, etc.), but we still sometimes fall short on keeping everyone updated on what’s being asked of them or what their next steps are.   Let's fix that. 

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Improve Your Marketing Workflow by Automating File Conversions

dio trans(Note: This is the second post in our series of posts on Improving Your Marketing Workflow,  aimed at giving marketers ideas on how to simplify their lives by automating the repetitive tasks that go into creative production. Be sure to check out our previous post on using Ziflow to stay organized)

Given the wide range of marketing channels being used to engage with customers these days, marketers are being asked to deliver more and more file types for each new project. Whether it’s static design, video, audio or mixed media, this can potentially create hours of extra production work to accommodate all of the types needed.

Ziflow can help streamline your marketing workflow by automating the file conversions that could slow down the production process.  Here’s a few examples of how we can help.  

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Blog Series: Improve Your Marketing Workflow - Getting Organized

(Note: This is the first post in our series of posts on Improving Your Marketing Workflow,  aimed at giving marketers ideas on how to simplify their lives by automating the repetitive tasks that go into creative production. Be sure to check out the other posts as they’re released)

As we’ve written about before, there’s a big difference between being “busy” and being “productive”. Often times, that distinction comes down to how well you organize your marketing workflow - the way you get work done and how much time is spent on high-value activities.  

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Create More Magic

Don’t let the review and approval process slow you down. Let us show you how to speed it up.