Behind every successful company is a stand-out brand design.
A brand design not only makes a company recognizable, but it can also become its silent ambassador and tell a story. Branding can play a part in a consumer's buying decisions, too.
In Nielsen’s Global New Product Innovation Survey, 59% of people said they would prefer to buy new products from a brand they recognize, and 21% of respondents said if a brand they like produces a product, they're more "ready" to buy it.
So, what's behind the makings of a great brand design?