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    Splash Worldwide Wields Technology to Unleash Creativity
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    From Chaos to Compliance: Creative Marketing Survey Results
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    Ziflow Adds Automation to Online Proofing

Three Things Every CMO Should Know About the Creative Production Process

There is an opportunity in your organization to accelerate creative project delivery, and it’s hiding in plain sight - your creative content production, review, and approval processes.

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Topics: online proofing, Marketing Production, Creative Production, Marketing Operations, Ziflow

#ZiflowHowTo: How to Compare Proofs in Ziflow

One of the most tangible ways that Ziflow helps you deliver your marketing projects faster is by providing a streamlined way to review new versions of creative content, side by side.  

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Topics: #ZiflowHowTo, online proofing, Marketing Production

Ziflow Keeps Your Online Proofing Projects Organized with Folders

The rate at which new marketing projects and campaigns are being requested today doesn’t allow for any wasted time. This means organization of your work is a must. With our most recent release of Ziflow we’ve delivered our new folder functionality to just do that, help you keep your projects and proofs organized.

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Topics: Best Practices, review and approval, online proofing, Marketing Production, Creative Production, Marketing Operations

Managing Your Review Teams in Ziflow

As part of our “Release Early and Release Often” mantra here at Ziflow, we’ve recently added in some new capabilities to make it even easier to use Ziflow online proofing with team members (internal and external) to collaborate on the review and approval of creative projects.   

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Topics: Ziflow, Marketing Production, online proofing, review and approval

It’s Time to Ditch Email as a Marketing Feedback Tool

Memos, promotional offers and password reset emails - these are all things that email is very good for.  As a mechanism for providing feedback, however, it lacks some very important requirements for fast, accurate and quality work; specifically, context and clarity.  

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Topics: Agile Marketing, Marketing Production, Marketing Project Management, online proofing, review and approval

Four Early Warning Signs that Your Marketing Project May Miss Its Deadline


Hopefully you’ve never had to have the discussion that starts with “we need more time” “or we’re not going to hit our deadline”, but the reality is, if you’re working in marketing today it will probably happen at some point if it hasn’t already happened this week.

Effective marketing project management goes beyond the Excel spreadsheet of tasks and color codes. If deadlines are getting the best of you more often lately, I’m happy to assist! I’ve spent time talking with marketing teams and agencies to identify why marketing teams most often bump up against (and past) their due dates. Here are Four Early Warning Signs that your delivery deadline might be in jeopardy, and some ideas on how you might avoid them in the future!

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Topics: Agile Marketing, Ziflow, Marketing Operations, Marketing Production, Marketing Project Management

The Marketing Productivity Killers Lurking in the Office

Not a news flash: Being busy isn’t the same as being productive. All of us in marketing have no shortage of tasks and projects that keep us busy, but we’re often most challenged with ensuring we stay productive - moving the ball forward on key projects and deliverables.

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Topics: Marketing Operations, Creative Production, Marketing Production, Agile Marketing

Why We’re Excited About the Dropbox Showcase Announcement

Dropbox recently announced Showcase, a new capability within their Dropbox Business offering. In their words, Showcase is “a new way to share that puts your work in the best light”.  As Ziflow is singularly focused on helping marketers deliver their best work, we were interested to see how we might help our joint customers make the best use of Showcase.   

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Topics: online proofing, automation, Marketing Production, Marketing Operations

Free eBook: 10 Things You Should Automate Today for a Better Marketing Workflow

Building off a blog series that we ran earlier this year, we put together this eBook to highlight 10 things you should automate today to accelerate your marketing workflow. All too often, how productive you are comes down to how well you organize your marketing workfow—optimizing the way you accomplish the work assigned, so that you’re maximizing the time spent on high-value, impactful activities. The rate at which new marketing projects and campaigns are being produced today doesn’t allow for any wasted time, especially time spent on “busy work”. So, we're here to help. 

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Topics: Ziflow, Agile Marketing, Creative Production, Marketing Production

Improve Your Marketing Workflow by Automating Notifications and File Sharing

(Note: This post is part of our series of posts on Improving Your Marketing Workflow,  aimed at giving marketers ideas on how to simplify their lives by automating the repetitive tasks that go into creative production. Check out our two earlier posts on Getting Organized and File Conversions.)

When it comes to criticisms of team performance, there probably isn’t a more cringe-inducing description than “not being on the same page”. Clearly there isn’t a shortage of communication methods available (email, IM, status updates in project management apps, etc.), but we still sometimes fall short on keeping everyone updated on what’s being asked of them or what their next steps are.   Let's fix that. 

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Topics: Agile Marketing, Creative Production, Marketing Production, Marketing Operations

Improve Your Marketing Workflow by Automating File Conversions

(Note: This is the second post in our series of posts on Improving Your Marketing Workflow,  aimed at giving marketers ideas on how to simplify their lives by automating the repetitive tasks that go into creative production. Be sure to check out our previous post on using Ziflow to stay organized)

Given the wide range of marketing channels being used to engage with customers these days, marketers are being asked to deliver more and more file types for each new project. Whether it’s static design, video, audio or mixed media, this can potentially create hours of extra production work to accommodate all of the types needed.

Ziflow can help streamline your marketing workflow by automating the file conversions that could slow down the production process.  Here’s a few examples of how we can help.  

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Topics: Creative Production, Agile Marketing, Marketing Production

Blog Series: Improve Your Marketing Workflow - Getting Organized

(Note: This is the first post in our series of posts on Improving Your Marketing Workflow,  aimed at giving marketers ideas on how to simplify their lives by automating the repetitive tasks that go into creative production. Be sure to check out the other posts as they’re released)

As we’ve written about before, there’s a big difference between being “busy” and being “productive”. Often times, that distinction comes down to how well you organize your marketing workflow - the way you get work done and how much time is spent on high-value activities.  

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Topics: Agile Marketing, Creative Production, Marketing Production, Marketing Operations, Marketing Project Management