Blog posts filtered by: Marketing Project Management

Creative project managers are a rare breed.

Memos, promotional offers and password reset emails - these are all things that email is very good for.  As a mechanism for providing feedback, however, it lacks some very important requirements for fast, accurate and quality work; specifically, context and clarity.  

Project management isn’t a new concept.

For years, businesses around the globe have relied on project management tools to keep teams working efficiently and productively in a host of environments.

However, for the most part, the concept of “project management” has been more often associated with IT, manufacturing, and construction industries. Today, we’re living in a world where project management practices can be valuable in every industry, including those that work from a creative perspective.

To run an effective marketing compliance program within your creative processes requires a constant, team-wide effort. When content is produced within, or across, department boundaries, the diligence required to prove controls for compliance lives both in and around everyone’s daily activities.

There is a reason today's creative teams are more productive than ever. And that reason is online collaboration tools.

Review and approval: it’s the final frontier of project completion. There’s no better feeling than checking off a review step or updating the status of a project to “Approved.” 

Depending on your industry and type of creative content you produce, there is a wide range of marketing compliance issues that must be accounted for during the production process including disclosures, copyright and trademark considerations, regulatory compliance, and stakeholder involvement.

Today’s modern marketing organization relies on a wide range of technology (MarTech) to create a multi-channel approach of relevant, personalized experiences for their customers and prospects.

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Hopefully you’ve never had to have the discussion that starts with “we need more time” “or we’re not going to hit our deadline”, but the reality is, if you’re working in marketing today it will probably happen at some point if it hasn’t already happened this week.

Effective marketing project management goes beyond the Excel spreadsheet of tasks and color codes. If deadlines are getting the best of you more often lately, I’m happy to assist! I’ve spent time talking with marketing teams and agencies to identify why marketing teams most often bump up against (and past) their due dates. Here are Four Early Warning Signs that your delivery deadline might be in jeopardy, and some ideas on how you might avoid them in the future!

With our new integration with Basecamp, our joint customers can link their cloud storage with Basecamp to automate many of the manual tasks that go into keeping your projects organized, updated and on schedule.   

(Note: This is the first post in our series of posts on Improving Your Marketing Workflow,  aimed at giving marketers ideas on how to simplify their lives by automating the repetitive tasks that go into creative production. Be sure to check out the other posts as they’re released)

As we’ve written about before, there’s a big difference between being “busy” and being “productive”. Often times, that distinction comes down to how well you organize your marketing workflow - the way you get work done and how much time is spent on high-value activities.