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Blog posts filtered by: Marketing Project Management

It’s Time to Ditch Email as a Marketing Feedback Tool

Memos, promotional offers and password reset emails - these are all things that email is very good for.  As a mechanism for providing feedback, however, it lacks some very important requirements for fast, accurate and quality work; specifically, context and clarity.  

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Creative Project Management: 5 Steps to Success in 2020

Project management isn’t a new concept.

For years, businesses around the globe have relied on project management tools to keep teams working efficiently and productively in a host of environments.

However, for the most part, the concept of “project management” has been more often associated with IT, manufacturing, and construction industries. Today, we’re living in a world where project management practices can be valuable in every industry, including those that work from a creative perspective.

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Marketing Compliance and the Creative Process. Where Do You Fit In?

To run an effective marketing compliance program within your creative processes requires a constant, team-wide effort. When content is produced within, or across, department boundaries, the diligence required to prove controls for compliance lives both in and around everyone’s daily activities.

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38 Best Online Collaboration Tools for 2020 (By Category)

There is a reason today's creative teams are more productive than ever. And that reason is online collaboration tools.

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Why Content Review and Approval Isn’t a Project Management Problem

Review and approval: it’s the final frontier of project completion. There’s no better feeling than checking off a review step or updating the status of a project to “Approved.” 

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Four Marketing Compliance Data Points to Measure in the Creative Process

Depending on your industry and type of creative content you produce, there is a wide range of marketing compliance issues that must be accounted for during the production process including disclosures, copyright and trademark considerations, regulatory compliance, and stakeholder involvement.

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Online Proofing Might Be the Quickest Win in MarTech

Today’s modern marketing organization relies on a wide range of technology (MarTech) to create a multi-channel approach of relevant, personalized experiences for their customers and prospects.

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Four Early Warning Signs that Your Marketing Project May Miss Its Deadline


Hopefully you’ve never had to have the discussion that starts with “we need more time” “or we’re not going to hit our deadline”, but the reality is, if you’re working in marketing today it will probably happen at some point if it hasn’t already happened this week.

Effective marketing project management goes beyond the Excel spreadsheet of tasks and color codes. If deadlines are getting the best of you more often lately, I’m happy to assist! I’ve spent time talking with marketing teams and agencies to identify why marketing teams most often bump up against (and past) their due dates. Here are Four Early Warning Signs that your delivery deadline might be in jeopardy, and some ideas on how you might avoid them in the future!

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Automate Workflow by Linking Your Cloud Storage and Basecamp

With our new integration with Basecamp, our joint customers can link their cloud storage with Basecamp to automate many of the manual tasks that go into keeping your projects organized, updated and on schedule.   
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Blog Series: Improve Your Marketing Workflow - Getting Organized

(Note: This is the first post in our series of posts on Improving Your Marketing Workflow,  aimed at giving marketers ideas on how to simplify their lives by automating the repetitive tasks that go into creative production. Be sure to check out the other posts as they’re released)

As we’ve written about before, there’s a big difference between being “busy” and being “productive”. Often times, that distinction comes down to how well you organize your marketing workflow - the way you get work done and how much time is spent on high-value activities.  

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Create More Magic

Don’t let the review and approval process slow you down. Let us show you how to speed it up.