To run an effective marketing compliance program within your creative processes requires a constant, team-wide effort. When content is produced within, or across, department boundaries, the diligence required to prove controls for compliance lives both in and around everyone’s daily activities.
For those working in the creative production universe (agencies, internal agencies and marketing teams), facilitating the review and approval can end up like chasing a shadow: Feedback and files are shared across many disconnected email chains, Slack channels, phone calls, and intranet sites - or worse, physical printouts.
This release of Ziflow Online Proofing includes additions to our automated workflow capabilities, as well as new benefits in the area of proof viewing and administration. Keep reading to learn more about how we've once again simplified the review and approval process.
There is an opportunity in your organization to accelerate creative project delivery, and it’s hiding in plain sight - your creative content production, review, and approval processes.
As part of our “Release Early and Release Often” mantra here at Ziflow, we’ve recently added in some new capabilities to make it even easier to use Ziflow online proofing with team members (internal and external) to collaborate on the review and approval of creative projects.
Hopefully you’ve never had to have the discussion that starts with “we need more time” “or we’re not going to hit our deadline”, but the reality is, if you’re working in marketing today it will probably happen at some point if it hasn’t already happened this week.
Effective marketing project management goes beyond the Excel spreadsheet of tasks and color codes. If deadlines are getting the best of you more often lately, I’m happy to assist! I’ve spent time talking with marketing teams and agencies to identify why marketing teams most often bump up against (and past) their due dates. Here are Four Early Warning Signs that your delivery deadline might be in jeopardy, and some ideas on how you might avoid them in the future!
Last year my co-founder Anthony and I concluded the sale of ProofHQ, the company we founded in 2007, to Workfront, the leader in marketing project management. It was a great 8-plus-year run, where we grew an idea for reviewing creative content into the market leader for online proofing tools. We were lucky enough to call the world’s largest brands and agencies our customers. Luck played a big part, as did good timing, but focus was also critical. We focused hard to identify a specific pain point for a specific group of customers. We then focused intently on creating a better solution than anyone else.
Building off a blog series that we ran earlier this year, we put together this eBook to highlight 10 things you should automate today to accelerate your marketing workflow. All too often, how productive you are comes down to how well you organize your marketing workfow—optimizing the way you accomplish the work assigned, so that you’re maximizing the time spent on high-value, impactful activities. The rate at which new marketing projects and campaigns are being produced today doesn’t allow for any wasted time, especially time spent on “busy work”. So, we're here to help.
