About MAD Creative Production Agency
The MAD Creative Production Agency is a marketing consultancy firm based out of New York City. Founded and run by Chief Marketing Technologist Ken Madsen, the firm specializes in global marketing process design and digital transformation strategies for retail and e-commerce businesses.
With over 25 years leading one of the largest independent production agencies in New York, Madsen is an expert in optimizing martech solutions that can quickly repurpose legacy product assets for new media formats.
In his consultancy role, Madsen and his team at MAD apply this knowledge to assist global CPG brands in the Cosmetic, Furniture, Electronic, Fashion, Food, and Auto Parts industries build modern marketing operations and technology infrastructure for more efficient packaging and product design creation and distribution. Madsen’s team helps global corporations identify gaps in their marketing systems of record for and recommends best-in-breed martech solutions like Ziflow that achieve digital transformation from analog to digital CPG retail strategies.
“Our internal technology stack has allowed us to work with the world’s best-known companies and brands. It’s what Splash has been, from day one really. We’ve always led with technology and creativity in our pitches.”
Ben Terry, CTO Splash Worldwide