You Can't Put a Price on Efficiency *

* Ok, we did, but it's a really good one

Demand Generation Manager

Remote working

Location
California, US, remotely
Background
Ziflow is a start-up building a SaaS product for agencies and marketing teams. The Ziflow founders are passionate about building and growing SaaS products for the marketing sector. They have successfully built software development and business operations teams in Poland, with team members in a number of Polish cities
About the Perfect Candidate
  • You have a solid technology marketing experience: An undergraduate degree and at least 3 years of work experience in SaaS digital marketing, preferably for a technology company which markets to marketers/creatives.
  • You live for hitting targets:  Ziflow’s marketing team generates the activities for over 93% of our revenue. This role is the linchpin in driving sales activity and pipeline creation.     
  • You like data: You’re comfortable around marketing and sales automation systems. You’re confident in your ability to determine the success or failure of an initiative and to use the data to learn from it.  You are comfortable around terms like LTV, CPM, CAC and ADC.
  • You are flexible in a large role: This role features the opportunity to work with many different groups within the company, alongside executive stakeholders.
  • You’re comfortable self-managing: Once a project or campaign has been scoped out, you’re comfortable running with the ball and working with various team members to ensure execution.
  • You’re a digital native: You like technology. You know how to leverage it for revenue. You know how to explain what you do to your grandparents.  
  • You are a team player: You like to work with lots of different people, especially salespeople, and enjoy seeing how the breadth of technology marketing works.
Primary Responsibilities

We’re a startup, which means there’s always lots to do. At a minimum, your primary responsibilities will include:


  • Grow and enhance the demand generation strategy for Ziflow, including contact acquisition in relevant markets, lead nurturing, third-party sponsorships, and online campaigns.
  • With VP of Operations, set, execute to and measure quarterly goals for top of funnel and pipeline creation requirements.
  • Manage paid search, paid social and retargeting efforts.
  • Identify new marketing channels we can use to drive qualified user acquisition
  • Create and maintain metrics/reports on marketing and sales activities, effectiveness, and business impact.
  • With the content lead and external consultants, contribute to SEO strategy.
  • Develop, optimize and maintain key marketing systems (marketing automation, CRM, etc.) used to generate, distribute, and report on leads (including the development of lead scoring, lead nurturing and channel distribution programs).
  • Collaborate with internal content creators to develop campaigns to capture qualified traffic and nurture leads.
  • As needed, create content for email, social, landing pages and other channels.
  • Maintain a strong understanding of our buyer/user/influencer personas, including demographic and firmographic data for target optimization.
Qualifications Required
  • 3+ years of demand/lead generation and/or growth marketing experience
  • Proven business and analytical skills to conduct market analysis and develop and execute spend plans
  • Proven success working cross-functionally with internal business partners
  • Very strong written communication skills
  • Detail and deadline oriented
  • Bachelor’s Degree or work experience equivalent  
  • Bonus points for experience with ‘marketing to marketers’

Join Us today!

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