The Top 10 Best Practices for Optimizing the Review and Approval Process

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The creative review and approval process is the lifeblood of any team that creates marketing or brand content.

In this guide, we’ll cover the top 10 tips for building a review and approval process that streamlines decision-making steps and simplifies content sharing across teams as content is developed, tracked, modified, approved, and launched.

This eBook covers how to:

  • Define the main steps and stages of your review process
  • Determine exactly who should review content and when 
  • Connect internal review stages with external reviewers (clients, brand partners, suppliers, etc.) to those processes
  • Create a comprehensive content versioning system 
  • Enforce the right deadlines and automated reminders to streamline review
  • Flow content from work-in-progress to ready-to-review with minimal effort
  • Automate complex review processes that involve many departments and decision-makers
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