Report
We asked creative teams to weigh in on their biggest challenges and their responses were enlightening (and unsettling).
Understand the obstacles that marketing and creative operations managers face in their daily lives by downloading the definitive set of industry benchmarks.
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The State of Creative Workflow
Ziflow and the AMA created a survey to understand how creative teams and marketing operations managers actually function within their organizations. Their feedback was surprising, for as much creativity that was uncovered, there was almost an equal amount of chaos.
The inaugural State of Creative Workflow Report is here to shed light on what your creative colleagues struggle with on a weekly basis.
“I often get inconsistent descriptions with vital pieces of information or assets missing.“
“...the client uses [Powerpoint slides] to give us feedback full of information that is not relevant in the creative project.”
“My biggest challenge is not being properly staffed to have project managers doing intake and chasing down deadlines and content.”
You can’t captivate audiences, ignite their emotions, and propel your brand forward in an ever-changing marketplace—without providing the right support for your creative team.
