If you work in marketing or creative operations today, you’ve probably felt it: the pressure to move faster, produce more, and never miss a detail. The volume is up, the timelines are down, and the stakes—especially around compliance—have never been higher.
At the same time, AI has exploded across the industry. Every tool promises the same thing: “Just add AI and everything magically gets better.”
We all know that isn’t true.
After 20 years in tech, I’ve seen enough hype cycles to know the difference between real innovation and noise. And here’s the truth: AI doesn’t fix broken creative processes. It just makes the chaos move faster.
That’s why, at Ziflow, we’ve taken a completely different approach.
Creativity is not something you hand off to an algorithm. It’s human. It’s messy. It’s where the magic happens. Removing human ingenuity and emotion from the process is the easiest way to deliver cold, disaffected content, detached from the people who were meant to consume it.
But the rest of the creative process—the repetitive QA steps, the brand checks, the compliance tasks that happen every single time? Those are the things that drain teams, slow projects down, and cause the kind of inconsistencies that lead to rework.
So our guiding principle is simple:
The part of the process where AI works best is in creative review, not the act of creating.
It should support the work, not take it over.
It should catch issues, not create new ones.
It should make creative teams more human, not less.
That philosophy is the foundation for what we’re announcing today.
Today, I’m excited to announce ReviewAI, our new intelligent automation engine designed specifically for creative review and approval, is now in public preview.
ReviewAI is not a single feature. It’s a long-term initiative: a new layer of intelligence woven across the Ziflow platform that will help teams move faster, stay consistent, and maintain full accountability across every stage of the review process.
If your world involves fast-moving creative production, distributed stakeholders, or strict compliance standards, ReviewAI is built for you.
And it all starts with its first surfaced capability.
Ziflow’s Checklists already help teams bring structure, clarity, and consistency to creative reviews. Since we launched the feature earlier this year, hundreds of customers have adopted them to streamline feedback, ensure compliance, and make subjective input more actionable.
Now, ReviewAI takes that one step further.
ReviewAI for Checklists uses AI to automatically evaluate checklist items, flagging whether content meets specific textual criteria and providing a rationale or suggested revision if it doesn’t. From confirming required disclosures to checking for missing terms or validating that certain descriptions appear alongside imagery, ReviewAI can handle the first pass in seconds—freeing reviewers to focus on higher-level decisions.
But just like Checklists, ReviewAI doesn’t replace your team’s judgment. It enhances it.
Every AI recommendation can be accepted, rejected, or edited by human reviewers—keeping oversight in your hands. And because Checklists are already fully integrated into the Ziflow review experience, ReviewAI fits naturally into your existing process.
You define the standards. Ziflow checks them. Your team makes the final call.
It’s a smarter way to scale your review process—without sacrificing control.
And we’re just getting started.
We’re already working on additional ReviewAI capabilities designed to support the full lifecycle of creative review, including:
And while we’re just getting started, early users of ReviewAI for Checklists are already helping us shape what’s next.
Our vision is simple:
Bring intelligence to every part of the review process—while keeping human judgment at the center.
You shouldn’t have to choose between speed and accuracy. Or creativity and consistency. Or innovation and control.
With ReviewAI, you don’t have to.
Marketing and creative teams are under unprecedented pressure. The content you produce is too important, too visible, and too regulated to leave to chance.
With ReviewAI, you can move fast while maintaining quality, protecting your brand, and empowering your team to focus on the work only humans can do.
I’m both incredibly proud of what our team has built and excited about what comes next. Because this is truly only the beginning.
Our ReviewAI for Checklists add-on is now available in public preview for Ziflow customers on an Enterprise plan.
If your team is already using Checklists—and especially if you're exploring ways to scale reviews for high volumes of content—this is the perfect time to get involved.
Reach out to your Ziflow Customer Success Manager to learn more about our introductory offer and get early access to the future of intelligent creative review.
We’re excited to partner with forward-thinking teams to shape the future of intelligent creative review, starting today.
Let your content flow—intelligently, consistently, and confidently.