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New Product Updates: September 2020

New Ziflow features and system updates are now available! Over the past month, we’ve rolled out new capabilities such as the ability to add multiple workflow templates to a proof and increased accuracy in the measurement tool. Check out all the new releases we’ve added to the Ziflow platform below.

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Creative Workflows: A 10-Step Guide for Agencies and Brands

Creative and digital agencies need a standardized way of working to avoid chaos and confusion during content production.

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Brand Management: An 8-Step Strategy for 2020

A brand is more than a logo, a product, or a killer elevator pitch. It’s a combination of language, imagery, experience, and perception, that together, build recognition, trust, and loyalty among consumers.

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New Product Updates: August 2020

New Ziflow features and system updates are now available! Over the past month, we’ve rolled out new capabilities such as a new filter for finding and restoring deleted proofs, the ability to change reviewers’ notifications settings from the proof details page, and more. Check out all the new releases we’ve added to the Ziflow platform below.

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Product Release: July 2020

Our latest product release is now live. With this release, we’ve added new options for late proof reminders, custom timeout settings, and more. Keep reading to learn about these new features!

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Product Release: June 2020

Our latest product release is now live. With this release, we’ve rolled out new mobile UI enhancements, new smart list filtering by stages, and more. Read on to learn more!

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How to Write a Rock Solid Creative Brief (With Examples)

It's rare for a project to get from one end of your pipeline to the other without the input of a lot of people.

If you are getting a project done in-house or working with an outside client, you'll need to have everyone on the same page and working towards the same vision to make sure it's a success. After all, if you’re engaging a marketing agency on a campaign, or you happen to be the agency producing the work, you need to make sure everybody is getting the most out of the partnership.

One way to keep everyone on the same page is to outline what the project is all about on the same page. That's where a creative brief comes into play.

A creative brief is a living document where your team—and your clients—will have a clear understanding of project goals, challenges, target audience, and delivery. The brief gives everyone involved a strong foundation to make sure any campaign your team is working on is successful—from start to finish.

In this article, we're going to break down:

  • What is a Creative Brief, And Why is It Important?
  • Who is in Charge of Creating the Creative Brief?
  • How to Write a Rockstar Creative Brief (7 Key Elements to Include)
  • 5 Best Practices When Writing Creative Briefs
  • 4 Best Creative Brief Examples You Can Learn From
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Introducing the Ziflow Plugin for Adobe Premiere Pro and After Effects

We’re proud to announce the Ziflow plugin for Adobe Premiere Pro and Adobe After Effects.

With this release, video editors can significantly expedite their video production workflows by creating, working with, and sharing Ziflow video proofs directly in their Adobe video editing environments.

Ziflow - Adobe Premiere

 

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Product Release: May 2020

Our latest product release is now live. Highlights for this release include new folder sharing and Smart Filter options. Read on to learn more!

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Brand Design: What It Is + Steps for Success in 2020

Behind every successful company is a stand-out brand design.

A brand design not only makes a company recognizable, but it can also become its silent ambassador and tell a story. Branding can play a part in a consumer's buying decisions, too.

In Nielsen’s Global New Product Innovation Survey, 59% of people said they would prefer to buy new products from a brand they recognize, and 21% of respondents said if a brand they like produces a product, they're more "ready" to buy it.

So, what's behind the makings of a great brand design?

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PDF Proofing: 3 Common Pitfalls to Avoid in 2020

Online proofing has come a long way in the 12 years since Mat and I launched ProofHQ back in 2008 and now Ziflow in 2017. 

Initially, ProofHQ only supported a handful of static file types. Ziflow now supports the review and approval of over 1,200 media and files types, including static designs/documents (PDF, images, Word, etc.), audio, video, websites, and rich media packages like banners and animated GIFs.

Despite the diversification of campaign media types, one file type still reigns supreme in marketing review and approval to this day: PDFs.

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It’s Time to Ditch Email as a Marketing Feedback Tool

Memos, promotional offers and password reset emails - these are all things that email is very good for.  As a mechanism for providing feedback, however, it lacks some very important requirements for fast, accurate and quality work; specifically, context and clarity.  

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3 Brands on How They Work Remotely with Clients and Suppliers

Working from home has upended everyone’s marketing processes; in fact, the entire marketing production chain is under new demands.

Communication plans are evolving as clients and customers want up-to-date information on COVID policies and procedures.

Product marketing and advertising campaigns must adjust in response to changing consumer demands and impacted ad revenue.

To keep up, clients may need new or updated assets created and approved for different channels faster than ever before from your creative team.

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Product Release: April 2020

Our latest product release is now live. Highlights for this release include new folder sharing options, the ability to mask comments on public proofs, and more. Read on to learn more!

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Creative Project Management: 5 Steps to Success in 2020

Project management isn’t a new concept.

For years, businesses around the globe have relied on project management tools to keep teams working efficiently and productively in a host of environments.

However, for the most part, the concept of “project management” has been more often associated with IT, manufacturing, and construction industries. Today, we’re living in a world where project management practices can be valuable in every industry, including those that work from a creative perspective.

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Product Release: March 2020

Our latest product release is now live. Highlights for this release include new supported languages, post-decision messages, and more. Read on to learn more!

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Five Tips for Remote Working Success

Based on our experience of over 12 years of building and running multiple remote-first businesses, we wanted to share our tips for working and managing teams remotely.

In our experience, it takes a person approximately two months to get used to working remotely By following some of these tips, you can shorten and ease this adjustment period drastically.

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Remote-first: How Ziflow built an all-remote team

“How do we keep working efficiently when we can’t go to the office?”

That’s on the mind of almost every manager and executive this week. Even though remote work has become a rising option for many teams in the past few years, the global crisis around COVID-19 has shockingly and very quickly upended the traditional workforce model across industries.

So many organizations are now scrambling to figure out work-from-home scenarios and implement remote collaboration policies that will minimize the ongoing disruption to the business and employees’ lives.

At Ziflow, we’re part of a growing population of companies that is 100% remote, and because our team has worked this way since the day we launched Ziflow, we’ve refined a company-wide remote work strategy that ensures our global marketing, product development, sales, and customer service teams operate as one productive unit every day to reach our goals. If this sounds like the situation you and your team has just been thrust into, keep reading for some helpful guidance on how creative teams can make the jump to remote collaboration.

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Create More Magic

Don’t let the review and approval process slow you down. Let us show you how to speed it up.