What is marketing compliance, exactly? For creative content producers, marketing compliance means more than just enforcing rules and regulations. A well-defined marketing compliance strategy involves protecting brand integrity and consumer trust using traceable oversight of actions, decisions, and changes throughout the entire creative content production process.
For many marketers, having a marketing compliance strategy is a mere afterthought, though. In fact, some may even see it as a nuisance better ignored.
However, marketing compliance is not defined as a strategy just for highly regulated industries like healthcare or financial services. To disregard it could be the worst mistake your business will ever make.
It’s the law - it’s for everyone.