Rush jobs are a fact of life in creative production. Whether they are driven by the need for new campaigns on a short fuse, or last-minute feedback arriving which changes the scope of a creative project dramatically, these requests disrupt the best-laid project plans.  

Depending on your industry and type of creative content you produce, there is a wide range of marketing compliance issues that must be accounted for during the production process including disclosures, copyright and trademark considerations, regulatory compliance, and stakeholder involvement.

To run an effective marketing compliance program within your creative processes requires a constant, team-wide effort. When content is produced within, or across, department boundaries, the diligence required to prove controls for compliance lives both in and around everyone’s daily activities.

We’re happy to announce that our April 2019 release has now gone live. New features include folder sharing with internal team members, Decision Checklists (Reasons), additional Automated Workflow triggers and more proof triggers with Zibots. We’ve also made user interface and experience improvements to make it easier to see the progress of each reviewer. Read on to learn more!

Our March 2019 product release is now live and as you can expect from the product team by now, it’s jammed full of great features like trusted (partner) accounts, new proof triggers and a Webhook Zibot to connect Ziflow with your other apps, decision label customization, proof quality enhancements using vector text and paragraph text selection.

As creative marketing teams launch more and more integrated omnichannel campaigns, the internal tools used to produce, review, and launch these campaigns can vary significantly.

Feedback for creative marketing projects often come from (and touch) many different parts of the business, so much so, that it can be tough to know who truly “owns” the entire process - and who’s responsible for making it more efficient. Depending on the type of organization you work within, review and approval processes can vary, as can the roles responsible for them.

Ease of use is the single most important "feature" within (and throughout) Ziflow. Nowhere is this more important than when it comes to soliciting and collecting feedback. When you consider that all Ziflow accounts come with unlimited reviewers (both internal and external to your organization), it's easy to see how the feedback process could get out of hand.  

This month's product enhancements include the ability to label & resolve comments (also known as actions on comments), search for text in a proof, export proofs to CSV and many more.

Once you’ve decided it’s time to invest in an online proofing solution for your creative marketing team, you’ll then need to evaluate and compare the different available solutions. To help you through this process, we’ve put together this checklist which you can use to compare different proofing solutions and decide which one is right for you.

Our first product release of 2019 is the culmination of several months of hard work by our development team and includes a variety of new features to help teams of all sizes to leverage online proofing to manage their review and approval processes.

Given the multitude of marketing channels that creative content is being produced for today, the impact of inefficient review and approval processes are not hard to identify.

For those working in the creative production universe (agencies, internal agencies and marketing teams), facilitating the review and approval can end up like chasing a shadow: Feedback and files are shared across  many disconnected email chains, Slack channels, phone calls, and intranet sites - or worse, physical printouts.

Today’s modern marketing organization relies on a wide range of technology (MarTech) to create a multi-channel approach of relevant, personalized experiences for their customers and prospects.

In the spirit of continuous innovation, our product team brought forward the release of some enhancements and new features, scheduled for January, to today. Now that’s a reason to be cheerful as we move into the final few weeks of 2018.

There’s still plenty to be thankful for today and we’re not just talking about the endless leftovers awaiting you for lunch and dinner for the next two weeks.  We’ve also got a great lineup of new additions to Ziflow to be thankful for.