You’ve seen the headlines and the social media posts, the thinkpieces and the hot takes, and nearly all of it seems to be breathlessly discussing the same thing: how artificial intelligence has suddenly arrived on the grand stage. Yet savvy marketers knew this day would come—the natural evolution of letting algorithms “optimize” campaign budgets, ad rotation, and audience generation would eventually lead to using AI to create content itself.
But what of human beings? The biggest worry amongst real-life content creators is that their hard-earned positions would be eliminated in favor of a “robot” who could do their jobs in a far less expensive way. But at Ziflow, we think that the world needs more creators, not fewer, and that AI should be used to inspire collaboration amongst your team rather than replacing your copywriter, video producer, or visual designer.
The reports you’ve read are true: generative AI is arguably the biggest and most exciting innovation to hit the creative space in close to a decade.
Today, Ziflow is excited to announce ZiflowAI, the first application of this cutting-edge technology designed to empower and elevate your creative review and approval process.
ZiflowAI is an AI-powered chatbot that’s built inside of our award-winning Proof Viewer. Any of your reviewers can simply mention “AI” in a comment and prompt it with a question or request. In seconds, ZiflowAI will respond to that comment with an answer that can help your team arrive at a quick and creative solution to your problem, eliminating the need for a time-consuming brainstorm discussion. What kinds of questions could you ask ZiflowAI? To answer that, let’s think about three key ways that we believe teams will use Ziflow’s initial exploration into generative AI most frequently:
Get suggestions on copy
You and your review team have reached a collective impasse, a shared “writer’s block” where none of the written words your designer had put in a proof seem right. Get your process moving again by querying ZiflowAI for suggestions on how to improve the headlines, subheadings, or even the body copy.
The more information you give to the AI (“Please provide some ideas on how we can make this tagline appeal to a young, affluent audience…”), the more creative and responsive the AI will be in return.
Remove the “language barrier” between stakeholders and designers
Not every review team will have a person who can articulate the project’s vision to a designer in a way that would lead to a desired outcome. And if you’re a designer, there’s nothing more frustrating than reading vague feedback or reductive comments (“Can you just…make it pop?”). ZiflowAI can help both of the parties involved: reviewers can now offer far more directional feedback—and in a way that’s designer-approved.
Simply add a comment to the proof that asks the AI for new ways around a design deadlock. (“Can you give us some ideas on how to visually convey a sense of urgency in booking adventure travel?”) Powered by generative AI, the chatbot can provide helpful, conversational ideas as to how version 2 could look, or deliver feedback to make the existing version measurably better after the next round of edits.
Get fresh concepts for visual elements
The visual ideas delivered during the creative process are often limited to the designer’s and stakeholders’ own lived experiences and imaginations. By having an AI-powered chatbot participate in the collaborative conversation, you could increase the creativity levels within that project by a factor of magnitude.
Just as they can with copy and text elements, reviewers can query ZiflowAI to suggest new and updated visuals for their content, such as images, videos, or infographics. (“What imagery should I use to suggest a deep discount on my products without appearing cheap?”) In seconds, the chatbot will respond with directions and ideas on what types of visual elements you could introduce to solve your problem.
It’s important to note: ZiflowAI’s responses aren’t contained in a separate modal, window, or interface—they’re directly in the string of comments and feedback that you and your reviewers are contributing to. That design element helps to make sure that AI remains a vital part of a collaborative review process, not disconnected from it.
We at Ziflow believe this is truly “version 1.0” of ZiflowAI, and we’ve got a whole host of features and functionality planned for the future. For example, we’re working on ways for the AI to automatically analyze the content within the proof. That way, you can more easily prompt ZiflowAI to suggest new copy and updated visuals that could improve the look and feel of the project, since it would already have the necessary context.
Generative AI is cutting-edge technology, and despite the many potential use cases for it within the creative space, we believe that it should be applied in ways that are inclusive and respectful of video and visual designers’ hard work and ingenuity. With ZiflowAI, we are proud to be first-to-market with a feature that uses this technology to inspire teams and drive a creative process forward in an entirely new way.
ZiflowAI is available today for all Ziflow customers on Business and Enterprise pricing plans. For more information on how to enable this feature in your own creative workflow, click here for the article in our Help Center.