What is online proofing?
Online proofing software, often synonymous with “review and approval software” allows marketers to more easily share assets and collect feedback on those assets. It is positioned as an improvement over traditional ad-hoc methods such as email, printouts, or hallway conversations.
The primary advantage that online proofing has over those traditional methods is centralized feedback which makes the collaboration on projects much more effective and precise.
Who uses online proofing?
Marketing teams - within both agencies and brands - use online proofing applications to streamline the review and approval process for creative content. In many cases, agencies and their brand clients use the system collaboratively, sharing and collecting feedback in real-time. Attempting to do this over email could quickly lead to miscommunication and missed feedback, which contributes directly to missed deadlines.
From small, specialized teams to the largest global organizations, marketing companies of all sizes benefit from online proofing. The higher volume of content being produced, the increased number of people involved in the review/approval process and the more compliance in place, the greater the benefits of online marketing.