What is Online Proofing?
Online proofing software, often synonymous with “review and approval software” allows marketers to more easily share and collect feedback. They are positioned as improvements over traditional ad-hoc methods such as email, printouts, or hallway conversations.
The primary advantage of online proofing has over those traditional methods is the centralization feedback in a single location and the increased precision/effectiveness of feedback.
Who Uses Online Proofing?
Marketing teams - within both agencies and brands - use online proofing applications to streamline the review and approval process for creative content. In many cases, agencies and their brand clients use the system collaboratively, sharing and collecting feedback in real-time. Attempting to do this over email could quickly lead to miscommunication and missed feedback, which contributes directly to missed deadlines.
Marketing teams of all sizes, from small, specialist teams to the largest global organizations, benefit from online proofing. The benefits are the same irrespective of organization size, although the higher the volume of content produced, the more people involved in review and approval, and the more compliance in place, the greater the benefit of online proofing.