Building and managing
a recession-proof creative team

Strategies for maintaining a dynamic creative team under any condition.

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Creative team designers in a recession working at a marketing assets

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Creative work doesn’t have to be the first to go

Market experts all seem to agree: our society is moving towards a recession (at worst) or an economic downturn (at best). Creatives have seen this before: marketing, advertising, and visual content is often the first area on the chopping block as its seen as a cost-center, not a profit-driver. That couldn’t be farther from the truth. Creative production is a huge component of a brand’s success, and cutting creative work creates knock-on effects across the bottom line.

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Unleash your team’s secret weapon: your creative workflow

In rough economic waters, we believe that creatives can unlock more value out of the creative technology and processes they already have in place to drive their brand forward. Even when it feels like your workforce is downsizing or being asked to do more with less, optimizing your workflow can make creative work the critical center of your business’ bottom line.

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eBook

How to create (and justify)
a recession-proof creative workflow

Learn why brands and businesses should invest more in maintaining and optimizing their creative process during times of economic downturns–and how creative teams can demonstrate the value of their work.

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Creative Teams in Recession thumbnail - Team leader redesigning workflow with use of sticky notes-1
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