"We no longer depend on emails to get approval on content or for any kind of feedback. Everything is now on one platform!"
Ziflow is the leading Lytho alternative for creative collaboration
See why the top agencies and brands are upgrading to Ziflow from Lytho (formerly InMotionNow) for better creative workflow.
Trusted by 1,000s of the top marketing and creative teams
Why choose Ziflow over Lytho?
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Lytho
 /5 (1502 reviews) |
Reviews (Capterra) | 
/5 (404 reviews) |
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Asset review tied to DAM objects; no campaign-level grouping or views.
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Multi-asset campaign reviews |
 Supports reviewing multiple asset types—like videos, images, websites, and documents—in a single canvas. Designed to streamline feedback across complex campaigns. |
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Uses DAM metadata for versioning; proofing doesn't include comparison tools.
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Version management |
Tracks all versions automatically with visual comparisons and full audit history. Prevents outdated feedback with auto-locking and notifications. |
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File support is dictated by Lytho's DAM capabilities.
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Media types |
Supports 1,200+ formats including video, images, web pages, audio, HTML5, and 3D. Enables unified feedback on any type of creative asset. |
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Built on task-based project logic, not creative approval workflows.
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Workflows & review stages |
Offers advanced workflow automation with parallel/sequential stages, logic-based routing, and SLA-based triggers. Scales easily across departments and projects. |
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Tied to DAM reliability; proofing uptime is not independently measured.
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Reliability (uptime) |
Delivers 99.99% uptime with a global infrastructure and published SLAs. Designed for high availability across large teams. |
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Form requests exist but are locked into the Lytho DAM environment.
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Intake forms |
Custom-branded intake forms route uploaded files directly into workflows with required metadata. External and internal users supported. |
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Reporting is limited to asset usage metrics within DAM, not review outcomes.
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Reporting |
Provides dashboards, usage insights, review analytics, and workflow bottleneck tracking. Ideal for operational reporting and compliance. |
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Proofing decisions are not tracked for compliance purposes.
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E-signatures & compliance |
Supports authenticated e-signatures, decision logs, permission-based access, and full audit trails. Trusted by teams in regulated industries. |
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Integrations are restricted to the Lytho suite of products.
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Creative & PM integrations |
Connects directly with Adobe CC, Asana, Monday.com, Wrike, Jira, Slack, Drive, Dropbox, and others. Enables end-to-end creative workflows. |
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No plugin support; relies on export/import workflow.
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Adobe plugins |
Native plugins for Photoshop, InDesign, Illustrator, Premiere, and After Effects. Enables reviewers and creatives to stay inside their tools. |
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Only available as part of Lytho’s broader suite.
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Standalone platform |
Fully standalone and platform-agnostic; does not require a bundled DAM or PM tool. |
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Checklists exist within task flows, but not linked directly to proofs.
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Checklists |
Supports reusable, customizable checklists within reviews to ensure consistency and compliance. Ideal for regulated or multi-step teams. |
"The review system is seamless. Its workflow creation is easy to create and use."
Ariel B.
Creative Strategist at Overstock
"The Ziflow team is excellent to work with, quick to respond to new feature requests and the product is very robust."
Ben T.
VP of Operations at Jellyfish.
"Before Ziflow, we lost countless hours chasing after people. Now we have all that time to put back into actual marketing products."
Alan T.
CMO of MAC group
"Our speed to market has been massively improved by this platform. Relationships have been built as the result of being able to interact directly with clients on creative."
Luke Dennis
Head of Film at Linney
