Three things every CMO should know about the creative production process
There's a huge opportunity in your organization to accelerate creative project delivery, and it’s hiding in plain sight: your creative content production, review, and approval process. This guide covers the top best practices marketing and creative leaders can put into place today to optimize your team's creative efficiency and output, including:
- Recurring inefficiencies in the creative review and approval process--and how to solve them.
- Why creative review and approval can't be solved with project management software.
- The compliance risks of a weak review processes.
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