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Copperwing Design

Design agency builds better creative synergy across its multimedia teams

Copperwing Design is a brand design and marketing agency that serves a diverse clientele through numerous media formats. Copperwing’s expertise encompasses brand development, web design, public relations, and more, with a marketing focus ranging from lifestyle marketing and fundraising campaigns to redesign and rebranding efforts. The agency’s clients range from international companies and financial institutions to healthcare facilities and non-profits.

“Critiquing content is probably the most centralized thing that we do as creative professionals. It’s the heart of collaboration. The best part is that everyone is looking at the same proof version at the same time. It’s easy for everyone to see the stage the project is in and whose court a particular task is in.”

Angela Stiff, Partner and Creative Director

  Marketing team collaborating on a creative project by their laptops and smiling-4

Effective collaboration challenged by scattered review process

Like many design and branding agencies, staying ahead of the curve by offering new digital media formats and marketing technologies remains the key to Copperwing’s growth. The ability to offer innovative concepts for each client is their lifeblood.

Copperwing ensures that every piece of creative communication has an authentic voice and an emotional connection. With 60 to 100 active jobs at any one time, the agency’s many different creative teams need to focus on providing cutting-edge insights and stellar creative for each client project. Working across digital, print, and social media, as well as motion, web, and exhibit design without a centralized platform to simplify feedback made this creative focus a challenge.

Team members were spending far too much time managing versioning, which risked delaying an asset launch and getting in the way of the creative process. Workflow status was easy to lose track of when so many people and departments needed to provide feedback. The erratic review process also threatened brand consistency. Providing feedback on creative assets by email, messaging systems, hardcopy notes, and in-person meetings was less than ideal.

“We were really becoming fatigued with rerouting assets to make minor corrections. We wanted to save time and find an automated way to track feedback.”

Angela Stiff, Partner and Creative Director

  Collage with creative assets for online proofs reviewal - New York Times Square, laptop and people in a gallery-1

Building collaborative synergy throughout the agency

Copperwing needed a way to nurture synergies between its many creative teams. Stiff found Ziflow through an online search, and chose the creative collaboration platform to support many different types of creative formats. This led to:

  • Improved collaboration. Since implementing Ziflow, Copperwing’s disparate creative teams have been able to come together in a way they were never able to before. Teams are creating fewer versions per project, more easily maintaining an authentic voice for each brand, and putting time saved towards ensuring creative assets meet project goals.
  • Visibility into the status of all current projects at all times. For creative teams, including folks working remotely, project visibility aids in serving clients over a wide geographic area. Ziflow’s versioning options, side-by-side comparison, and staged notifications are especially useful to Copperwing. The simultaneous review and markup capabilities also made collaboration easier.

“People in various roles manage different types of data and resources. Ziflow brings everyone to the table, each sharing their expertise from a unique vantage point.”

Angela Stiff, Partner and Creative Director

Improved online assets review for enhanced creative output

Improved review enhances creative output

Copperwing benefited from adopting creative collaboration in the following ways:

  • Increased internal interaction among creative teams
  • Reduced versioning
  • Improved quality of creative output
  • Enhanced internal creative synergy
  • More effective use of time
  • Expanded feasibility for remote collaboration
  • Guaranteed brand compliance across teams
  • Reduced project delivery time

With a marked improvement on the quality and quantity of their creative output, Copperwing can’t imagine returning to life before Ziflow. By rehabilitating the collaborative process of Copperwing’s multiple creative teams and providing a central platform for diverse media formats, Ziflow has effectively changed the way Copperwing functions.

“Like any change, we weren’t sure if the system would blend into our workflow well or not. But we’re thrilled at how much our design teams are relying on Ziflow to share information.”

Angela Stiff, Partner and Creative Director

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