The challenge: improving creative collaboration in a large agency
Like many design and branding agencies, staying ahead of the curve by offering new digital media formats and marketing technologies remains the key to Copperwing’s growth and ability to offer exceptional, innovative concepts for each client. The agency’s creative directors, graphic designers, copywriters, web development, and digital communication experts must all work closely together to ensure every piece of creative communicates an authentic voice, emotional connection, and modern style for each brand.
“Reviewing and critiquing content is probably the most centralized thing that we do as creative professionals. It’s the heart of collaboration,” explains Copperwing’s Partner and Creative Director, Angela Stiff.
Diversified media formats also require Copperwing to maintain even stronger internal controls around brand language to ensure that branding is consistent and compliant across every channel and campaign type. At the same time, branding review for multiple media formats can’t slow down the launch of those assets, which often dictate quicker turnarounds for client delivery.
Before using Ziflow's creative collaboration and online proofing, the agency found it difficult to confirm that the entire creative team was on the same page about the status of each project. Without one central place to collaborate on content design, team members spent valuable time managing new versions for each instance of feedback.