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Leading children’s hospital embraces workflows for marketing compliance.
St. Jude’s Children’s Research Hospital is the leading center for the treatment and defeat of childhood cancer and other life-threatening diseases. Since its opening in 1962, St. Jude’s treatments have contributed to improving the overall childhood cancer survival rate from 20% to more than 80%. The hospital not only develops cutting-edge medicine and research, but also covers the cost of treatment, travel, housing or food for children and their families.
Unlike most other hospitals, 89% of the funding for the hospital’s innovative research and treatment comes from generous donors and patrons. Powering this giving is the American Lebanese Syrian Associated Charities (ALSAC), the awareness and fundraising organization within St. Jude’s. ALSAC’s marketing teams work across many mediums to bring awareness to the hospital’s giving opportunities and how these funds contribute to St. Jude’s goal of curing at least 60% of children with six of the most common kinds of cancer worldwide by 2030.
ALSAC’s mass marketing and marketing teams produce a huge variety of branded content, including direct mailers, videos, ads, social media content, and more, it’s imperative that ALSAC’s legal team can check that all assets meet regulatory standards and that no content within marketing materials misrepresents the hospital’s medicine or mission statement.
As such, ALSAC’s graphic designers, artists, and creative directors need to constantly collaborate directly with hospital legal teams and executive leadership on its fundraising marketing materials.
The marketing team used sophisticated review workflow templates to segment and control how assets are approved across all of these stakeholders. Rule-based approval workflows linked to the marketing team’s creative assets in Ziflow flow fundraising materials through a dynamic, yet predictable approval path. In Ziflow, graphic designers develop and review assets with creative leaders in their own phase, then kick-off secondary review phrases involving ALSAC’s executive and legal teams. Throughout, all feedback, markups, and versions to everyone involved in the process. Easy-to-build workflows means the marketing team can model multi-level approvals for almost any type of content.
ALSAC also gained in-depth audit trails that provide peace of mind for compliance efforts. The organization can auto-generate a complete history of creative changes, versions, and decisions and approvals by all stakeholders on all assets–ensuring all oversight is logged and readily available for complete transparency.
A key component in keeping the most important fundraising projects on deadline for ALSAC is detailed project and task management.
The marketing team was drawn to Ziflow’s ability to integrate with the team’s project management system, Jira, where it keeps its master “to-do” list of tasks and regulatory must-haves for each project. Workflows and creative review decisions in Ziflow push to the team’s Jira tasks. As such, St. Jude’s can create critical paths for projects, visual project milestones and deadlines, track project dependencies–all while facilitating in-depth creative review directly on assets. By syncing project and task management with a streamlined creative collaboration platform, ALSAC now operates with full-scale documentation of how marketing is supporting mission-critical work.
Furthermore, St. Jude’s was able onboard this integration and new sophisticated marketing workflows in less than two months–quickly solving what had been a multi-year search for comprehensive creative collaboration space and direct marketing compliance process.
ALSAC’s marketing teams aren’t burdened by managing two different systems to get creative work out the door. The organization’s legal reviewers don’t have to toggle between project management tasks and creative assets to view and confirm that content is up to regulatory standards, providing more direct collaboration with marketing team members.
St. Jude’s quick path to launching a marketing compliance process proves that although healthcare advertising may require specific oversight, the process doesn’t need to impede great creative work. Getting a system up and running in less than 8 weeks–and having a centralized collaboration space for all types of media and all stakeholders–allows ALSAC to focus on creating work that connects more deeply with St. Jude’s generous patrons and donors.
We appreciate the amazing support Ziflow is providing ALSAC. They’ve really made this implementation and onboarding process amazing and have been wonderful to work with.
Julie Abrahams, Director, Marketing Operations Technology
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