Partners across countries and time zones can use the system to upload their product mock-ups for approval at any time of the day. The system automatically notifies NHS’ licensing department and apparel team, and workflows route content to the appropriate creative directors, brand manager, and marketing director depending on which brand the creative relates to.
With automatic notifications, tracked changes between versions, side- by-side comparison and comments, NHS’ branding and licensing teams can more accurately communicate the right use of brand guidelines to its partners throughout product and marketing campaign development.
NHS branding teams use Ziflow to communicate brand guidelines for apparel designs with its many licensees and distributors.
"We go back and forth with our Marketing Directors to figure out a happy medium where they’re able to use their creativity but also keep on brand with what we expect,” said Trill. “Having the actual visual of the image attached with the comments has made it a lot easier for our licensing partners to understand what we’re talking about, what is approved, and what isn’t approved.
Furthermore, relying on Ziflow’s attentive customer support has meant the team can get all of its international collaborators up and running using proofing and away from Excel and email without downtime for extensive training.
"For us, onboarding our licensees has been super easy. The directions and the help side of it have been awesome," said Santin. "It's made all of our lives a lot easier and it's definitely helped us streamline our review process. And I think everyone's been happy with it internally and externally. We love it."