The agency now uses Ziflow’s review and proofing capabilities as a stand-alone application to expedite communication with clients. Through the content portal, Splash clients can review campaign assets in many formats for many different channels and send feedback directly to Splash’s creative and ad tech teams.
Splash also integrated Ziflow’s proofing capabilities into its creative production service platform, which originates, adapts and delivers creative content globally across all channels. This integration powers the automatic creation and distribution of multi-channel creative production and gives clients a studio production management experience.
With both stand-alone proofing capabilities and content production integration, Ziflow powers hundreds of content proofs per day. Instead of working from disjointed email threads, Splash’s clients can engage with the platform on a daily basis.
Internal and client-facing uses of Ziflow ultimately enables Splash to facilitate multi-channel campaigns for many different brands from one system.
Splash can, therefore, provide brands with a highly-valuable, personalized service by offering:
- Enhanced review of creative content for client-specific needs.
- Automated creation of templated creative assets.
- End-to-end workflow management for content production.
- A self-service creative portal.
"Ziflow’s flexible architecture allows Splash to meet client needs with far greater agility than other online proofing systems,” said Terry. “Providing this critical infrastructure, either as a tech-only solution or as part of a wider strategy illustrates how all the elements of Splash’s business come together. That differentiates us.”
Terry notes that, in addition to these benefits, partnering with a supplier such as Ziflow that continually iterates its products, enables Splash to offer its own clients the most up-to-date platform for multi-brand content delivery at a reasonable cost.
“Deploying a production platform is critical to driving global efficiency at scale and our clients recognize that. Ziflow is committed to driving the development of their technology. In turn, this delivers enhancements to our own ecosystem, allowing us to be more flexible and cost-effective than most," said Terry.
