Ziflow combined with Google Translate enables MRM's design team to work seamlessly with clients in multiple languages during the review process.
This language flexibility enabled MRM to use ZIflow to manage all of its incoming custom design orders, regardless of client or country or origin. Here’s how the process works:
- The design team creates custom marketing materials (POS items, menus, and other digital assets) and uploads the design to Ziflow as a proof.
- The client who has placed the order can view the design and make any comments or amendments on the proof in their language. Ziflow’s markup tools make client change requests immediately clear to the design team.
- Using guest reviewing and concurrent collaboration, the client can also share the design file with venue owners and other event partners and gather their feedback directly on the design file.
- Automatic reminders and review deadlines keep project delivery timelines on track and the design team and clients constantly informed of the current project status.
“Rather than our clients provide feedback that they have received from the venue, we are starting to have direct conversations with the venue themselves, freeing up the time and workload of our clients. Having direct contact with the venue and the customizable permissions within Ziflow enables us to cut out the middleman and shorten the turnaround time,” said McDonald.
Using guest reviewers, MRM's designers can collaborate directly on event design assets with both their clients and the venues and outside stakeholders their clients work with to host events.
Ziflow’s workflow builder also allowed MRM to customize the online proofing process for each client’s approval requirements. For each project, the design can create one or multiple stages of approval and connect those stages to automatic and manual approval progressions, depending on the client’s preferred deadlines and security needs.
“We were able to build a custom workflow for each market, ensuring that the right people see the design at the right stage and that every order we send to print is correct and has been approved by all key stakeholders,” explained McDonald.
Using Ziflow’s markup tools brought a new level of clarity when receiving modifications from clients. Automated emails that communicate new comments, versions, and proofs have eliminated the confusion in the review process and replaced the time the design team spent drafting notification and follow-up emails.
“The response internally to ZiFlow has been very positive, specifically from the design team as they are the real beneficiaries from using the software,” said McDonald.