How AWS uses Ziflow to review hundreds of creative submissions per week for Summit events

Imagine getting hundreds of creative submissions every week (sometimes multiple hundreds). Each one needs to be reviewed, routed to the right stakeholders, and turned around fast enough that sponsors aren't left waiting. Now imagine the nightmarish task of trying to do that over email.

That's the reality Sean Higgins faced as a creative program manager at Amazon Web Services. His team manages the creative materials that sponsors submit for AWS Summits, and the volume is no joke. Ziflow became the platform that made it all work.

What does AWS’s creative review process look like?

AWS Summits are large-scale events that bring together cloud computing communities around the world. Behind the scenes, sponsors submit creative materials (ads, signage, digital assets, etc.) that need to go through a structured review and approval process before anything goes live. Sean’s team is responsible for managing that entire pipeline, and the submissions come in lightning fast.

How Ziflow keeps high-volume creative review on track

Before Ziflow, Sean’s team relied on email and Airtable to manage the review process. At the volume they handle, going back to that setup would slow them down by literal weeks. Ziflow contains the entire process in one place, and that’s what makes the difference at scale.

“It’s pretty simple. If we didn’t have it, we would be in a very drastic position. We get hundreds of submissions a week, sometimes multiple hundreds of submissions a week. Ziflow contains that process for us.”

What sets Ziflow apart for Sean is that the platform is centered around the proof itself. Other tools he’s used focus on the conversation between stakeholders, which isn’t ideal for a creative workflow. Ziflow puts the actual creative asset at the center, with flexible workflows that let the team bring in reviewers at any stage, add multiple levels of review, and control exactly who sees what and when.

Sean’s verdict: What AWS’s creative program manager says about Ziflow 

When asked for one word to describe Ziflow, Sean went with “customer-focused.” The features and speed are nice, but the way Ziflow treats its clients is what does it for him. He’s built a reputation internally as someone who champions the tool, and not just because of what it does technically. 

“The level of attention that Ziflow gives to its clients is unlike any other experience I’ve had in this industry.”

To him, Ziflow is absolutely essential to how AWS runs creative review for Summit events. To distill it down: “We couldn’t do what we do without Ziflow.” 

Watch the full story

Hear Sean’s full take in the video below.

Ready to streamline your creative review process?

If your team handles high volumes of creative submissions and your current process can’t keep up, you’re leaving sponsors and stakeholders waiting. Ziflow keeps everything organized so you can focus on the work, not the workflow. Get a demo today and see the difference for yourself.