How Benson cut their print proofing rounds from 4 to 1.6 with Ziflow

There’s an exhausting review routine you might know. It starts when your design team exports a proof. Then your customer service team pulls the file, reviews it against a copy, attaches it to an email, writes a custom message, copies the stakeholders who need to see it, and then waits. Feedback trickles in at different times from different people, some of it conflicting, and someone has to sort through all of it before sending it back for another round. Then you get the joy of repeating that three or four times.

This is what print proofing was like at Benson Integrated Marketing Solutions before Ziflow. After implementing the platform, their average proof versions dropped from 3-4 rounds down to 1.6. Those are serious improvements. They basically created a fundamentally different workflow.

Who is Benson?

Benson is a marketing solutions provider that serves the multifamily housing industry. They’re essentially a one-stop shop for everything from print marketing and signage to apparel and promotional products. Their customers come to them when they’d otherwise be juggling 8, 10, or 12 different vendors. Benson consolidates all of that under one roof, which means a high volume of creative assets flowing through the review process every day.

The challenge: too many touchpoints, too much room for error

Before Ziflow, Benson’s print proofing process was entirely manual. Designers would export files, customer service would pull them from a server folder, compare them against printed laser proofs, then email everything out to clients with custom messages. When multiple stakeholders were on the email chain, feedback came back at different rates and sometimes contradicted itself. The team had to sift through it all, chase down clarification, and start the cycle over.

“We had a lot, a lot of touchpoints and a lot of room for confusion or inconsistency.”

How Ziflow transformed their feedback process

Ziflow eliminated the back-and-forth that was eating up everyone’s time. Clients can now make their own markups directly in the platform, which removes a touchpoint from Benson’s team entirely. When a print proof goes out to four or five stakeholders, they can all see each other’s comments and base their feedback on what’s already been noted. No more conflicting direction from people reviewing in isolation.

The results speak for themselves.

“Prior to implementing Ziflow we were averaging three or four, sometimes more, proof version rounds back and forth with our customers. Our current average is 1.6.”

Beyond the version reduction, the team particularly values how customizable Ziflow is. They sampled other online proofing systems that just weren’t as flexible and didn’t have the same depth of features to adapt to their specific workflow needs.

Benson’s verdict

Benson had one word to describe Ziflow: efficient. The platform has drastically reduced individual touchpoints both internally and on the client side. And the Benson team calls out Ziflow’s support and onboarding staff specifically, noting that the sales and post-launch support teams have been responsive and helpful throughout.

Watch the full story

Hear the full story in the video below.

Ready to cut your proof revision rounds?

If your team is still emailing proofs back and forth and losing time to conflicting feedback, there’s a better way. Ziflow gives your clients and stakeholders a single place to review, mark up, and approve creative work. Get a demo today and see how much faster your review cycles can be.