How bohan Advertising uses Ziflow to enrich client relationships and streamline creative review

When you’re an independent agency managing campaigns across print, digital, social, video, and TV, creative review can get messy in a hurry. In the old days, feedback used to come in through printouts, PDF markups, file transfer services, PowerPoint, and hard copies. That’s a lot of channels to monitor and a lot of feedback to consolidate.

For Robert, the senior workflow manager at bohan Advertising, Ziflow changed everything. Once the team adopted the platform, his assessment was simple: “We couldn’t do our jobs without Ziflow.”

Who is bohan Advertising?

bohan is an independent, full-service advertising agency based in Nashville, Tennessee with a team of about 110 people. They handle a wide range of creative work for clients in tourism, hospitality, healthcare, retail, and restaurants. That means managing a high volume of projects across every format, from social media assets to TV commercials.

The challenge: feedback scattered across too many channels

Before Ziflow, collecting feedback at bohan was, in Robert’s words, “quite overwhelming.” Feedback arrived through printouts, PDF markups, file transfer services, PowerPoint decks, and physical hard copies. With that many input channels, consolidating everything into a clear direction for the creative team was eating up a ton of time. 

How Ziflow transformed HTML5 banner ad reviews at bohan 

Adopting Ziflow was a culture change for the agency, but once Robert streamlined processes and onboarded the team, the platform became indispensable. Collaboration, efficiency, and hitting timelines all improved. 

Robert also highlights Ziflow’s HTML5 banner ad review capabilities as a standout. For an agency that produces digital ads at scale, being able to review interactive banner ads directly in the proofing platform is a differentiator he hasn’t found anywhere else.

“Once they have an understanding of Ziflow, it’s a game changer. They love it. They’re able to share proofs with other colleagues within their departments.”

The sharing capabilities within Ziflow go beyond the immediate review team. Art directors, leadership, and colleagues across departments can all access and share proofs, which keeps everyone aligned without extra coordination overhead. 

Robert’s verdict: What bohan’s workflow manager says about Ziflow

Robert describes Ziflow as “professional” and sees the company as a genuine partner, not just a platform. He points to the team’s commitment to advancing the product and thinking about where it’s headed, not just where it is today.

“In order for us to be successful and to create a very professional environment as an advertising agency, Ziflow is a partner. It’s not just a platform.”;

His recommendation is this: If you want the best creative review tool on the market, Ziflow is it.

Watch the full story

Hear Robert’s full take in the video below.

Ready to elevate your agency’s creative review process? 

If your agency is still collecting feedback across email, PDFs, and printouts, you’re spending time on logistics instead of creative work. Ziflow brings everything into one platform so your team can review, collaborate, and deliver faster. Get a demo today and see the difference for yourself.