How Darey Brands sped up their packaging approval process by 70% with Ziflow

Rebranding an entire product line across multiple SKUs is one of those projects that sounds somewhat manageable… until you’re actually doing it. Now imagine routing each packaging file individually through email, chasing down approvals from people who aren’t exactly tech wizards, and trying to keep track of who saw what in a spreadsheet. That’s not really a workflow, it’s a panic attack waiting to happen.

Chantelle Bogue, Senior Graphic Designer at Darey Brands, knew there had to be a better way. She found Ziflow, implemented it, and watched their packaging approval process get 70% faster. And she’s not telling tall tales.

Who is Darey Brands?

Darey Brands is a consumer packaged goods company owned by Emmi, a Swiss dairy group. The company manages multiple specialty dairy brands, including Meyenberg Goat Milk and Green Valley Lactose Free. When Chantelle joined, the team needed to rebrand the entire Green Valley Creamery product line, and the existing email-based approval process wasn’t going to get them there.

The challenge: email routing wasn’t going to survive a rebrand

Before Ziflow, every packaging file was routed individually through email. Feedback came back at different times, and there was no clear way to track who had reviewed what. And for a team where not everyone is deeply technical, Chantelle needed an online proofing tool that was simple: click a link, review, approve, move on. She didn’t want to deal with software installs or complicated logins.

How Ziflow delivered

Ziflow gave Chantelle exactly what she needed. She could upload multiple SKUs in a day, send them out for review, and get feedback fast. She didn’t have to wonder who saw the file and who didn’t. She didn’t have to track reviews in a separate spreadsheet. Everything lived in Ziflow.

“Easily, and I’m trying not to exaggerate here, but easily 70% quicker, if not like closer to 80%.”

The results went beyond internal efficiency. Darey Brands sends packaging artwork to CDFA (California Department of Food and Agriculture) for regulatory review before printing. Since implementing Ziflow, they’ve achieved a 90% first-pass approval rate with the agency because the team catches problems before the files go out.

And then there’s the automation. Chantelle expected Ziflow to ease the process of checking in with stakeholders. What she didn’t expect was that it would nearly eliminate the need to check in at all.

“I didn’t expect it to almost completely eliminate me needing to come to check in with people.”

Chantelle’s verdict

The one word she uses to describe Ziflow is “Effective.” The platform met Chantelle’s admittedly high expectations and then some. The team has since expanded their use of Ziflow beyond packaging into marketing assets as well.

Watch the full story

Hear Chantelle’s full take in the video below.

Ready to speed up your packaging approval process?

If your team routes packaging files through email and tracks approvals in spreadsheets, you’re leaving speed on the table. Ziflow centralizes your review process so stakeholders review faster and nothing falls through the cracks. Get a demo today and see the difference for yourself.