How Everyday Health Group handled a massive creative volume spike without missing a beat

In healthcare publishing, your creative review process doesn’t just need to be quick on its feet, it needs to be scalpel precise. When you’re dealing with pharmaceutical advertising and regulatory review, a missed comment or a lost approval is an enormous compliance risk.

For Everyday Health Group, Ziflow has become what they call “essentially non-negotiable.” The online proofing platform sits at the base of their tech stack and has been the foundation for how their team has evolved, especially when 2020 threw everything into overdrive.

Who is Everyday Health Group?

Everyday Health Group is a major name in healthcare journalism, operating brands including MedPage Today, a news site geared toward medical professionals. Their team handles a significant volume of creative assets that require medical, legal, and regulatory (MLR) review before anything goes live.

The challenge: from printed job jackets to a pandemic-fueled volume spike 

Before Ziflow, the team used printed “job jackets” that were physically dropped at someone’s desk for review. They later transitioned to ProofHQ, which helped, but still had limitations. Then, oh boy, 2020 happened. Everyone went remote, advertising partners shifted to digital, and the team faced a significant volume increase that required a platform capable of handling the load.

“We had to ramp up to accommodate a significant volume uptick, and I don’t think that we would have even come close to maintaining timelines and our precision without Ziflow.”

How Ziflow became their foundation

Ziflow’s workflow flexibility is what makes it work for a team that’s constantly changing. Kaitlyn Bryant, Director of Front End Web Design, and Katie Simpson, Director of Digital Asset Management, both point to Ziflow’s ability to evolve alongside the team as a key differentiator.

The Asana integration was a particular win. As proofs move through Ziflow’s review stages, the corresponding tasks in Asana update automatically, assigning different people at each stage. Cross-functional teams can look at the Asana board and see exactly where everything stands without ever opening Ziflow.

And the team keeps discovering features they didn’t know existed.

"It was like, 'Oh my gosh, Ziflow can do that? We didn't know we could do that!'"

Their verdict

When asked for one word, Kaitlyn chose “helpful,” specifically calling out Ziflow’s support team for going deeper than any other third-party vendor she’s worked with. Katie went with “amenable,” highlighting how many aspects of the platform can be tailored out of the box. Great words.

“Ziflow has been the crux of so many evolutions for us and our team and the success of our productivity that it’s essentially non-negotiable.”

Watch the full story

Hear the full story in the video below.

Is Ziflow right for your healthcare creative team?

If your team handles regulated creative content with MLR review requirements, you need a platform built for precision and scale. Ziflow keeps feedback organized, workflows automated, and compliance on track. Get a demo today and see the difference for yourself.