How Ziflow helped a design studio owner bring order to client feedback

When you run a design studio, disorganized client feedback can gum up the machinery as well as chew into your margins. Every confused email chain, every phone call asking “which version are we looking at,” every text message with vague feedback costs you time you could be spending on billable work.

Christie, the CEO of Flying Horse Design Studio, was dealing with exactly that. Proofs went out by email, but the feedback came back through email, phone calls, and texts. Clients were constantly confused, and the team was under an avalanche of back-and-forth communication. Ziflow changed all of that.

The challenge: too many channels, too much confusion

Before Ziflow, every design proof went out by email, and feedback trickled back through whatever channel clients preferred. Some replied to the email, some called, others even texted. The result was a scattered mess where keeping things organized required more effort than the design work itself. When the pandemic hit and the team started working remotely, the problem only got worse.

How Ziflow brought everything into one place

Ziflow gave Christie’s team a single online proofing platform where clients could mark up designs directly. They didn’t have to guess anymore about what “more energy” means when it’s delivered over a phone call. The markup tools let clients point to exactly what needs to change, and all comments live in one place.

The onboarding experience was a highlight, and Christie notes that the Ziflow team walked them through everything, recorded the sessions for later reference, and was available by email for any follow-up questions, usually responding within the hour.

Christie’s verdict

Christie rates Ziflow 5 out of 5 and doesn’t hold back on the recommendation.

“I highly recommend booking a call just to go over all the things that are possible. If you want more organization in your design business, your video business, it’s totally worth it.”

Watch the full review

Hear Christie’s full take in the video below.

Is Ziflow right for your design studio?

If client feedback is coming at you from every direction and it’s eating into your team’s productivity, Ziflow brings it all into one place. Get a demo today and see the difference for yourself.