How Just Eat uses Ziflow to streamline localization and automate creative review

When your creative studio has 60+ people spread across three offices and your campaigns go live in dozens of markets, consistency is what keeps the lights on. Every asset needs to be reviewed, localized, and approved through the same process. And when it’s not, the person responsible for keeping things on track spends their day hunting for feedback across scattered communication channels.

Charlotte Lammertink, Creative Operations Manager at Just Eat Takeaway, was that person. Ziflow gave her team a single place for all feedback, with automations that keep everything moving without constant manual intervention.

Who is Just Eat Takeaway?

Just Eat Takeaway is a leading global food delivery platform. Their global studio team delivers on-brand creative assets for marketing and brand initiatives across the entire business. With more than 60 people across three offices, using the same tools and processes is essential, and that’s exactly where Charlotte’s role as creative operations manager comes in.

The challenge: feedback scattered across too many channels

Before Ziflow, project managers and operations staff had to hunt for feedback across different communication channels depending on the stakeholder. There was no single source of truth for where a project stood or who had weighed in.

“That’s definitely something that Ziflow did. It put everyone in one place. And with that also created accountability and clarity.”

How Ziflow powers localization and automation

For a team that localizes campaigns across dozens of markets, Ziflow’s compare mode is a standout. Localization project managers can place an English reference next to the localized version to check whether translations have been implemented correctly. That side-by-side view is, in Charlotte’s words, a “huge benefit.”

Charlotte also built automations connecting Ziflow to Jira. When a proof is uploaded, the status in Jira updates automatically. When a proof moves through internal approval, Jira reflects that too. At every step, stakeholders know what’s happening without anyone having to manually update a ticket.

“When the proof is uploaded, it will automatically change the status in Jira. At every step of the way, the stakeholder knows what’s happening.”

Charlotte’s verdict

She uses one word to describe Ziflow: Agile. Charlotte points to both the platform itself and the experience of working with Ziflow’s team. Whenever she’s had feedback or questions, the answers come quickly, and the product team has actively helped configure solutions that work for their specific process.

Watch the full story

Hear Charlotte’s full take in the video below.

Ready to streamline your global creative operations?

If your team handles localization or multi-market campaigns and feedback is scattered across tools, Ziflow puts everyone in one place with automations that keep projects moving. Get a demo today and see the difference for yourself.