How Simply Brands brought speed and clarity to their packaging approval process

You make one change to a packaging file and send it back off in an email chain. The only thing is, someone misses the update. Now you’re working off the wrong version, and nobody realizes it until the next round of feedback comes back contradicting changes that were already made.

That was the recurring headache for Yevdokiia Mykhailova, Graphic Designer at Simply Brands, a design, manufacturing, and supply company that creates packaging for private label brands. Ziflow replaced the email disaster with a process that’s clear, fast, and organized.

Who is Simply Brands?

Simply Brands is a design, manufacturer, and supply company that produces packaging and graphic design for different private label brands. Their design team handles a steady flow of packaging artwork that needs to go through review and approval before production.

The challenge: email chains where feedback gets lost

Before Ziflow, artwork went out via email chains, and messages got lost easily. Someone would make a change, send a new file in the same thread, and another stakeholder would miss the update entirely. The process was repetitive, turbulent, and the team had gotten used to it because that’s just how things had always been done.

“Somebody’s missing this email and it’s just becoming a complete mess.”

How Ziflow cleaned up the process

Ziflow gave the team the ability to pinpoint exact changes on the artwork, which made feedback quicker and more precise. The platform’s deadline feature brought structure to approval timelines, and the compare tool lets designers check previous and new versions side by side down to the smallest details.

“The whole working space in general became more clear and tidier, quicker.”

Yevdokiia also notes an unexpected benefit: Ziflow improved the team’s communication skills. When you’re required to pin a comment to a specific spot on the artwork, you have to formulate your thoughts clearly. That precision carries over into how the team communicates more broadly.

Yevdokiia’s verdict

The one word she uses to describe Ziflow? Speed. Proofs move where they need to go quickly, notifications arrive fast, and the deadline feature keeps the whole process on track. For Yevdokiia, the overall feeling is one of ease and smoothness in a process that used to be anything but.

Watch the full story

Hear Yevdokiia’s full take in the video below.

Ready to clean up your packaging review process?

If packaging approvals at your company still run through email chains, you’re losing time and risking mistakes. Ziflow keeps everything organized so your team can focus on the design work. Get a demo today and see the difference for yourself.