How The View Pro uses Ziflow to streamline client feedback on 3D renderings and virtual tours

When your product is a photorealistic 3D rendering of a space that doesn’t exist yet, getting clear feedback from clients is just a tad bit important. “Change this to orange” without an arrow, without a note, without any context, is a big problem. And when you only allow two rounds of editing per project, every round of vague feedback devours your margins.

Rachel Larsen, senior project manager at The View Pro, deals with this every day. The View Pro is a global creative agency that produces 3D floor plans, site maps, renderings, and virtual tours for real estate clients, primarily in multifamily housing. Ziflow's online proofing transformed how they collect, organize, and act on client feedback.

Who is The View Pro?

The View Pro started in 2017 as a boutique rendering studio and has grown to over 50 people worldwide, serving some of the biggest names in real estate. They produce everything from 3D floor plans to cinematic animation walkthroughs, and their renderings are so realistic clients sometimes can’t tell them from photographs.

The challenge: vague feedback and no accountability

Before Ziflow, feedback arrived via PowerPoints, Google Docs, Adobe markups, and emails. Clients would say things like “change this to blue” without specifying which blue out of hundreds of shades. The team constantly had to schedule calls to clarify edits, and they frequently went over their two-round editing limit because not all stakeholders had weighed in initially.

How Ziflow eliminated the guesswork

Ziflow gave The View Pro accountability, decision-maker tracking, and the ability to see who has opened a draft. If a stakeholder hasn’t looked at the proof, the team can follow up proactively instead of discovering the gap after edits are submitted.

The attachment feature turned out to be especially valuable. In an industry where construction changes happen constantly and clients need to swap rugs, light fixtures, and finishes mid-project, being able to attach reference images directly to comments is far more effective than describing changes in text.

Video review was another revelation. The View Pro creates cinematic animations, and giving timestamped feedback on video used to require scheduling a call every single time. Ziflow’s frame-specific commenting eliminated those calls entirely.

“Ziflow really did just come into our process and made it better. We did not have to change anything we were doing.”

Rachel’s verdict

Rachel chose “streamline” as her one word to describe Ziflow. Ziflow has taken the guesswork out of how clients provide edits, which is more than half of the entire project process. She also describes the experience as “collaborative,” with Ziflow driving ongoing discussions between the production team and clients.

“I really couldn’t imagine right now us being successful and having the volume of projects that we have now without Ziflow.”

Watch the full story

Hear Rachel’s full take in the video below.

Ready to streamline your creative feedback process?

If vague client feedback is costing your team time and eating into project margins, Ziflow gives reviewers the tools to be specific. Get a demo today and see the difference for yourself.