How Viasat centralized creative review for a global communications company with 600+ reviewers

Any company that has 40 legal and regulatory reviewers, a decentralized marketing organization spanning multiple continents, and over 600 people who need access to their review system is going to need something a little more robust than email. And forget letting every team run their own ad hoc process.

Lisa White, Director of Marketing Operations at Viasat, was brought in to fix exactly that. She implemented Ziflow as the standard creative review and approval platform across the organization, integrated it with monday.com, and built automated workflows that keep assets moving without bottlenecks.

Who is Viasat?

Viasat is a global communications company that delivers high-speed broadband internet, operates satellites, and provides tactical communications technology for military and government usage. Their marketing organization is decentralized, with teams across different segments and regions worldwide creating content that needs brand, legal, and regulatory review.

The challenge: no standard process, no visibility

When Lisa arrived in 2021, there was no standard review and approval process. Some content went through email, and some went through another tool. Everyone was doing their own thing and routing proofs to whichever reviewers they thought were right. With 40+ specialized legal and regulatory reviewers and content spanning government, broadband, and aviation, this lack of standardization was a compliance disaster waiting to happen.

How Ziflow brought it all together

Lisa built intake forms that allow anyone in the organization to submit content for review with just a few clicks. Custom workflows automatically route proofs through the right stages: internal review, then brand review, then legal, with automatic advancement when each stage is approved.

“It’s so much better than email.”

The monday.com integration was critical. Proof links, statuses, and review stages are all visible directly in monday, so creative teams managing 100+ projects can see at a glance what’s pending, what’s in legal review, and what’s been approved. Most reviewers never even need to open Ziflow directly.

When Viasat acquired Inmarsat, Ziflow proved its value again. The team used interactive proofs to review hundreds of web pages during the migration from the Inmarsat website to Viasat’s, getting documented approvals for brand and legal compliance through one centralized system.

Lisa’s verdict

Lisa points to the creative team’s immediate reaction to Ziflow’s interface as a telling sign. The clean design won them over from the start, which was important when asking people to adopt two new tools simultaneously (Ziflow and monday.com). Version comparison was another feature reviewers consistently praise once they discover it.

The outcomes speak for themselves: reduced cycle times, reduced brand and legal compliance risk, improved tracking, and user satisfaction across a 600+ reviewer organization.

Watch the full story

Hear Lisa’s full take in the video below.

Ready to centralize your creative review at scale?

If your organization has outgrown ad hoc review processes and needs a standard platform for brand, legal, and creative review, Ziflow scales with you. Get a demo today and see the difference for yourself.