Are marketers still relying on direct mail as a channel? Looking at recent industry research, there’s no shortage of data points which support dedicating a portion of your marketing budget to direct mail efforts. According to the
, direct mail response rates are over 5%, compared to 0.6% response rates for both email and display ads, respectively. That’s pretty compelling.
A great example of a company providing innovation in this area is Dynamicard. Dynamicard is a one-stop shop for innovative direct mail assets - most notably via their very popular die-cut plastic postcard offering. They also offer technology-based services such as tracking and analytics, as well as QR codes, further differentiating their offerings.