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    Splash Worldwide Wields Technology to Unleash Creativity
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    From Chaos to Compliance: Creative Marketing Survey Results
  • ziflow
    Ziflow Adds Automation to Online Proofing

Mike Puterbaugh

Mike Puterbaugh
Mike is Ziflow's CMO, based in San Diego, CA.
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Recent Posts

We'll See You at MarTech East 2019

We’re excited to say that we’ll be back for a third time as a sponsor at the MarTech East Conference on Sept 16-18 in Boston!

Marketing Compliance: What It Is & How It Affects Your Role

What is marketing compliance, exactly? For creative content producers, marketing compliance means more than just enforcing rules and regulations. A well-defined marketing compliance strategy involves protecting brand integrity and consumer trust using traceable oversight of actions, decisions, and changes throughout the entire creative content production process.

For many marketers, having a marketing compliance strategy is a mere afterthought, though. In fact, some may even see it as a nuisance better ignored.

However, marketing compliance is not defined as a strategy just for highly regulated industries like healthcare or financial services. To disregard it could be the worst mistake your business will ever make. 

It’s the law - it’s for everyone.

Don't Let Rush Jobs Disrupt Your Review and Approval Process

Rush jobs are a fact of life in creative production. Whether they are driven by the need for new campaigns on a short fuse, or last-minute feedback arriving which changes the scope of a creative project dramatically, these requests disrupt the best-laid project plans.  

Four Marketing Compliance Data Points to Measure in the Creative Process

Depending on your industry and type of creative content you produce, there is a wide range of marketing compliance issues that must be accounted for during the production process including disclosures, copyright and trademark considerations, regulatory compliance, and stakeholder involvement.

3 Steps To Getting Team Members to Break Ties With Legacy Review & Approval Tools

As creative marketing teams launch more and more integrated omnichannel campaigns, the internal tools used to produce, review, and launch these campaigns can vary significantly.

How Do Your Review and Approval Processes Stack Up?

Feedback for creative marketing projects often come from (and touch) many different parts of the business, so much so, that it can be tough to know who truly “owns” the entire process - and who’s responsible for making it more efficient. Depending on the type of organization you work within, review and approval processes can vary, as can the roles responsible for them.

Three Core Benefits of Using an Online Proofing System

In our recent ebook, Building the Business Case for Online Proofing, we outlined several ways to build an internal business case to demonstrate the value that online proofing can bring to a creative marketing organization.  Among the many benefits, there are three that are worthy of a closer look. 

The Hidden (and Not So Hidden) Costs of Weak Review and Approval Processes

Given the multitude of marketing channels that creative content is being produced for today, the impact of inefficient review and approval processes are not hard to identify.

Building the Business Case for Online Proofing

For those working in the creative production universe (agencies, internal agencies and marketing teams), facilitating the review and approval can end up like chasing a shadow: Feedback and files are shared across  many disconnected email chains, Slack channels, phone calls, and intranet sites - or worse, physical printouts.

Online Proofing Might Be the Quickest Win in MarTech

Today’s modern marketing organization relies on a wide range of technology (MarTech) to create a multi-channel approach of relevant, personalized experiences for their customers and prospects.

Splash Worldwide Wields Technology to Unleash Creativity

Given the immense competitive pressures in the agency world, differentiation is key in growing a business. It used to be that track record, customer roster and deep industry expertise were “enough” to create distance between you and others competing for the business. 

A Five Point Health Check of Your Creative Review and Approval Process

If you and your team are managing multiple creative projects per week ( and many of you are managing more than six per week, in fact), having an effective review and approval process no longer qualifies as a “nice to have” - it’s a requirement.

Product Update: New Additions to Automated Workflow

This release of Ziflow Online Proofing includes additions to our automated workflow capabilities, as well as new benefits in the area of proof viewing and administration. Keep reading to learn more about how we've once again simplified the review and approval process.

Three Things Every CMO Should Know About the Creative Production Process

There is an opportunity in your organization to accelerate creative project delivery, and it’s hiding in plain sight - your creative content production, review, and approval processes.

Product Update: Ziflow Adds Automation to Online Proofing

Today’s much-anticipated release brings together two core Ziflow technologies - online proofing and marketing task automation. With the release of our Online Proofing Zibot, it’s now possible to kick off a predefined proofing process - including team member notifications, roles, decision-making responsibilities, deadlines and workflow triggers - with a simple drag and drop.

Online Proofing Helps Dynamicard Accelerate Direct Mail Innovation

Are marketers still relying on direct mail as a channel? Looking at recent industry research, there’s no shortage of data points which support dedicating a portion of your marketing budget to direct mail efforts. According to the DMA, direct mail response rates are over 5%, compared to 0.6% response rates for both email and display ads, respectively. That’s pretty compelling.

A great example of a company providing innovation in this area is Dynamicard. Dynamicard is a one-stop shop for innovative direct mail assets - most notably via their very popular die-cut plastic postcard offering. They also offer technology-based services such as tracking and analytics, as well as QR codes, further differentiating their offerings.

Five Signs Your Marketing Team Needs Online Proofing

The proliferation of digital marketing channels has rapidly increased the demand for content from marketing teams. In addition, marketing cycles have shortened dramatically. As a result,  marketers need to produce more high quality content in less time. And each piece of content needs review at least once before approval and release.

From Chaos to Compliance: Creative Marketing Survey Results

As a marketing professional, what are the biggest roadblocks that you run into on a daily basis? A growing workload? A lack of review processes and actionable feedback from management? You aren’t alone.
Creative marketing teams have more on their plate than ever before. They are required to produce more work product, often with fewer resources and less internal support. As the rise of digital marketing has shifted the industry landscape, companies and their creative teams have found it difficult to adapt to the rapid changes while maintaining the processes that help to drive high-end creative work in previous decades.

Less Time on Tasks, More Time for Magic

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