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    Splash Worldwide Wields Technology to Unleash Creativity
  • online-proofing-creative-operations-survey
    From Chaos to Compliance: Creative Marketing Survey Results
  • ziflow
    Ziflow Adds Automation to Online Proofing

Mike Puterbaugh

Mike Puterbaugh
Mike is Ziflow's CMO.
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Recent Posts

Online Proofing Might Be the Quickest Win in MarTech

Today’s modern marketing organization relies on a wide range of technology (MarTech) to create a multi-channel approach of relevant, personalized experiences for their customers and prospects.

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Topics: Best Practices, online proofing, review and approval, Marketing Project Management, Agile Marketing, Creative Production, Marketing Operations

Splash Worldwide Wields Technology to Unleash Creativity

Given the immense competitive pressures in the agency world, differentiation is key in growing a business. It used to be that track record, customer roster and deep industry expertise were “enough” to create distance between you and others competing for the business. 

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Topics: Best Practices, online proofing, Executive

A Five Point Health Check of Your Creative Review and Approval Process

If you and your team are managing multiple creative projects per week ( and many of you are managing more than six per week, in fact), having an effective review and approval process no longer qualifies as a “nice to have” - it’s a requirement.
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Topics: Best Practices, online proofing, review and approval

Product Update: New Additions to Automated Workflow

This release of Ziflow Online Proofing includes additions to our automated workflow capabilities, as well as new benefits in the area of proof viewing and administration. Keep reading to learn more about how we've once again simplified the review and approval process.

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Topics: Ziflow, Executive, online proofing, review and approval, automation

Three Things Every CMO Should Know About the Creative Production Process

There is an opportunity in your organization to accelerate creative project delivery, and it’s hiding in plain sight - your creative content production, review, and approval processes.

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Topics: online proofing, Marketing Production, Creative Production, Marketing Operations, Ziflow

Product Update: Ziflow Adds Automation to Online Proofing

Today’s much-anticipated release brings together two core Ziflow technologies - online proofing and marketing task automation. With the release of our Online Proofing Zibot, it’s now possible to kick off a predefined proofing process - including team member notifications, roles, decision-making responsibilities, deadlines and workflow triggers - with a simple drag and drop.

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Topics: online proofing

Online Proofing Helps Dynamicard Accelerate Direct Mail Innovation

Are marketers still relying on direct mail as a channel? Looking at recent industry research, there’s no shortage of data points which support dedicating a portion of your marketing budget to direct mail efforts. According to the DMA, direct mail response rates are over 5%, compared to 0.6% response rates for both email and display ads, respectively. That’s pretty compelling.

A great example of a company providing innovation in this area is Dynamicard. Dynamicard is a one-stop shop for innovative direct mail assets - most notably via their very popular die-cut plastic postcard offering. They also offer technology-based services such as tracking and analytics, as well as QR codes, further differentiating their offerings.

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Topics: online proofing

Five Signs Your Marketing Team Needs Online Proofing

The proliferation of digital marketing channels has rapidly increased the demand for content from marketing teams. In addition, marketing cycles have shortened dramatically. As a result,  marketers need to produce more high quality content in less time. And each piece of content needs review at least once before approval and release.

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Topics: Agile Marketing, online proofing, Marketing Operations, review and approval

From Chaos to Compliance: Creative Marketing Survey Results

As a marketing professional, what are the biggest roadblocks that you run into on a daily basis? A growing workload? A lack of review processes and actionable feedback from management? You aren’t alone.
Creative marketing teams have more on their plate than ever before. They are required to produce more work product, often with fewer resources and less internal support. As the rise of digital marketing has shifted the industry landscape, companies and their creative teams have found it difficult to adapt to the rapid changes while maintaining the processes that help to drive high-end creative work in previous decades.

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Topics: Best Practices

Ziflow Announces Blockchain-Based Online Proofing; ICO in the Works


We’re excited to announce that we’ve decided to disrupt the online proofing market and update our product architecture to deliver our solution via blockchain technology.

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Topics: review and approval, online proofing, Company Announcement

Text Select Makes Creative Content Reviews Even Easier

We've now added Text Select to our annotation tools to facilitate text-level feedback. This new capability is yet another example of how Ziflow helps cut down on context switching during the review process. With Ziflow, you can perform complete reviews of all types of creative assets (designs, brochures, videos, etc.) without the need to switch between multiple applications.

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Topics: Best Practices, review and approval, online proofing, #ZiflowHowTo

Branding Your Online Proofing Experience

For those Ziflow customers who wish to rebrand their online proofing user experience to match their company branding, we've made a few new additions to the application which will allow you to brand Ziflow accordingly.  

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Topics: Best Practices, review and approval, online proofing, #ZiflowHowTo

We’re Making it Easier to Navigate Your Proof List

We've added filters to your proofs list to make it even easier to find the proofs you need to work on at any given time.  

Since Ziflow is so easy to use, it’s easy to quickly arrive at a situation where you have pages and pages of proofs in your proof list.  Now, with filters, you can keep your workflow moving along, making sure deadlines are met. 

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Topics: Best Practices, online proofing, #ZiflowHowTo

Ziflow Keeps Your Online Proofing Projects Organized with Folders

The rate at which new marketing projects and campaigns are being requested today doesn’t allow for any wasted time. This means organization of your work is a must. With our most recent release of Ziflow we’ve delivered our new folder functionality to just do that, help you keep your projects and proofs organized.

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Topics: Best Practices, review and approval, online proofing, Marketing Production, Creative Production, Marketing Operations

Managing Your Review Teams in Ziflow

As part of our “Release Early and Release Often” mantra here at Ziflow, we’ve recently added in some new capabilities to make it even easier to use Ziflow online proofing with team members (internal and external) to collaborate on the review and approval of creative projects.   

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Topics: Ziflow, Marketing Production, online proofing, review and approval

Online Proofing Best Practices

Whether you and your team are just getting started with online proofing or you’re looking to scale up your usage,  we've collected some best practices to help you get the most out of your review and approval process.  

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Topics: online proofing, Best Practices, Executive

It’s Time to Ditch Email as a Marketing Feedback Tool

Memos, promotional offers and password reset emails - these are all things that email is very good for.  As a mechanism for providing feedback, however, it lacks some very important requirements for fast, accurate and quality work; specifically, context and clarity.  

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Topics: Agile Marketing, Marketing Production, Marketing Project Management, online proofing, review and approval

Four Early Warning Signs that Your Marketing Project May Miss Its Deadline


Hopefully you’ve never had to have the discussion that starts with “we need more time” “or we’re not going to hit our deadline”, but the reality is, if you’re working in marketing today it will probably happen at some point if it hasn’t already happened this week.

Effective marketing project management goes beyond the Excel spreadsheet of tasks and color codes. If deadlines are getting the best of you more often lately, I’m happy to assist! I’ve spent time talking with marketing teams and agencies to identify why marketing teams most often bump up against (and past) their due dates. Here are Four Early Warning Signs that your delivery deadline might be in jeopardy, and some ideas on how you might avoid them in the future!

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Topics: Agile Marketing, Ziflow, Marketing Operations, Marketing Production, Marketing Project Management