How we launched Proof briefs to improve creative feedback quality
We've introduced recently the concept of proof briefs, which provide context about a project or creative asset at every stage of review and approval.
Before co-founding Ziflow, Mat led the charge as the founder and CEO of ProofHQ, one of the early trailblazers in online proofing. Under Mat's visionary leadership, ProofHQ not only defined the SaaS market for online proofing, but also successfully guided the company to its acquisition by Workfront.