It's rare for a project to get from one end of your pipeline to the other without the input of a lot of people.
If you are getting a project done in-house or working with an outside client, you'll need to have everyone on the same page and working towards the same vision to make sure it's a success. After all, if you’re engaging a marketing agency on a campaign, or you happen to be the agency producing the work, you need to make sure everybody is getting the most out of the partnership.
One way to keep everyone on the same page is to outline what the project is all about on the same page. That's where a creative brief comes into play.
A creative brief is a living document where your team—and your clients—will have a clear understanding of project goals, challenges, target audience, and delivery. The brief gives everyone involved a strong foundation to make sure any campaign your team is working on is successful—from start to finish.
In this article, we're going to break down:
- What is a Creative Brief, And Why is It Important?
- Who is in Charge of Creating the Creative Brief?
- How to Write a Rockstar Creative Brief (7 Key Elements to Include)
- 5 Best Practices When Writing Creative Briefs
- 4 Best Creative Brief Examples You Can Learn From