(Note: This post is part of our series of posts on Improving Your Marketing Workflow, aimed at giving marketers ideas on how to simplify their lives by automating the repetitive tasks that go into creative production. Check out our two earlier posts on Getting Organized and File Conversions.)
When it comes to criticisms of team performance, there probably isn’t a more cringe-inducing description than “not being on the same page”. Clearly there isn’t a shortage of communication methods available (email, IM, status updates in project management apps, etc.), but we still sometimes fall short on keeping everyone updated on what’s being asked of them or what their next steps are. Let's fix that.