Creative project managers are a rare breed.
Creative project managers are a rare breed.
Dynamic creative optimization, or DCO, helps brands meet rising consumer expectations by delivering personalized ad experiences--at scale.
Delivering a perfect design to your team or a client takes collaboration.
For agencies and brand teams, that means creative directors, designers, writers, and other team members need to work together to make sure the end product they deliver is both functional and up to client expectations.
Do you want to build an efficient video production, editing, and post-production workflow? Read on.
Creative and digital agencies need a standardized way of working to avoid chaos and confusion during content production.
A brand is more than a logo, a product, or a killer elevator pitch. It’s a combination of language, imagery, experience, and perception, that together, build recognition, trust, and loyalty among consumers.
It's rare for a project to get from one end of your pipeline to the other without the input of a lot of people.
If you are getting a project done in-house or working with an outside client, you'll need to have everyone on the same page and working towards the same vision to make sure it's a success. After all, if you’re engaging a marketing agency on a campaign, or you happen to be the agency producing the work, you need to make sure everybody is getting the most out of the partnership.
One way to keep everyone on the same page is to outline what the project is all about on the same page. That's where a creative brief comes into play.
A creative brief is a living document where your team—and your clients—will have a clear understanding of project goals, challenges, target audience, and delivery. The brief gives everyone involved a strong foundation to make sure any campaign your team is working on is successful—from start to finish.
In this article, we're going to break down:
Behind every successful company is a stand-out brand design.
A brand design not only makes a company recognizable, but it can also become its silent ambassador and tell a story. Branding can play a part in a consumer's buying decisions, too.
In Nielsen’s Global New Product Innovation Survey, 59% of people said they would prefer to buy new products from a brand they recognize, and 21% of respondents said if a brand they like produces a product, they're more "ready" to buy it.
So, what's behind the makings of a great brand design?
Working from home has upended everyone’s marketing processes; in fact, the entire marketing production chain is under new demands.
Communication plans are evolving as clients and customers want up-to-date information on COVID policies and procedures.
To keep up, clients may need new or updated assets created and approved for different channels faster than ever before from your creative team.
Project management isn’t a new concept.
For years, businesses around the globe have relied on project management tools to keep teams working efficiently and productively in a host of environments.
However, for the most part, the concept of “project management” has been more often associated with IT, manufacturing, and construction industries. Today, we’re living in a world where project management practices can be valuable in every industry, including those that work from a creative perspective.
On the surface, the words “creative” and “operations” might not appear to go together.
We typically associate “creative” with things like advertising, marketing, and branding. But these functions need managing by operational experts to avoid missed deadlines often caused by bottlenecks in the review and approval process.
A few years back, the Marketing Operations role didn’t exist. Instead, the marketing department drafted in Project Managers to help run and coordinate their more extensive campaigns.
More users than ever are turning to video to consume content.
A study by Cisco predicted video would make up 90% of all consumer internet traffic by 2019, and with that boon means more and more brands are looking to invest in video marketing strategies. With 79% of consumers saying they prefer to consume videos about a product rather than read about it on a blog, the rise of video's popularity makes sense.
Try as creative teams and agencies might to move into automated collaboration, email still has a stronghold over marketing project communications.
One of the biggest hurdles that brands and agencies face is the most efficient way to incorporate external collaborators into their creative production and marketing workflows.
Last month, the U.S. Supreme Court denied an appeal by Domino’s Pizza in a lawsuit brought against the franchise due to its website and mobile app not being compatible with screen-reader software used by visually-impaired customers.
There is a reason today's creative teams are more productive than ever. And that reason is online collaboration tools.
Today, every discipline in marketing has core KPIs that need to be monitored. From impressions and conversion rates to customer acquisition costs, it all adds up to influence how you form your strategy, campaigns, and even your teams.