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Katie Oberthaler

Katie Oberthaler
Katie is Ziflow's Brand Manager, based in Long Beach, CA
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Recent Posts

The Three Creative Metrics Every Marketing Leader Should Track (and How)

Today, every discipline in marketing has core KPIs that need to be monitored. From impressions and conversion rates to customer acquisition costs, it all adds up to influence how you form your strategy, campaigns, and even your teams.

Why Content Review and Approval Isn’t a Project Management Problem

Review and approval: it’s the final frontier of project completion. There’s no better feeling than checking off a review step or updating the status of a project to “Approved.” 

Ziflow Achieves SOC 2 Type II Attestation of Data Security Policies and Standards

Ziflow has achieved SOC 2 Type II  certification of our internal controls and processes, as they relate to security, availability, processing integrity, confidentiality, and privacy of a system. Keep reading to check out the press release we've done with our auditor, KirkPartrick Price.

Marketing Operations (A-Z Guide): What It Is, Key Roles & Pillars Of Success

A few years back, the Marketing Operations role didn’t exist. Instead, the marketing department drafted in Project Managers to help run and coordinate their more extensive campaigns.

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