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Katie Oberthaler

Katie Oberthaler
Katie is Ziflow's Brand Manager, based in Long Beach, CA
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Recent Posts

How to Write a Rock Solid Creative Brief (With Examples)

It's rare for a project to get from one end of your pipeline to the other without the input of a lot of people.

If you are getting a project done in-house or working with an outside client, you'll need to have everyone on the same page and working towards the same vision to make sure it's a success. After all, if you’re engaging a marketing agency on a campaign, or you happen to be the agency producing the work, you need to make sure everybody is getting the most out of the partnership.

One way to keep everyone on the same page is to outline what the project is all about on the same page. That's where a creative brief comes into play.

A creative brief is a living document where your team—and your clients—will have a clear understanding of project goals, challenges, target audience, and delivery. The brief gives everyone involved a strong foundation to make sure any campaign your team is working on is successful—from start to finish.

In this article, we're going to break down:

  • What is a Creative Brief, And Why is It Important?
  • Who is in Charge of Creating the Creative Brief?
  • How to Write a Rockstar Creative Brief (7 Key Elements to Include)
  • 5 Best Practices When Writing Creative Briefs
  • 4 Best Creative Brief Examples You Can Learn From
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Brand Design: What It Is + Steps for Success in 2020

Behind every successful company is a stand-out brand design.

A brand design not only makes a company recognizable, but it can also become its silent ambassador and tell a story. Branding can play a part in a consumer's buying decisions, too.

In Nielsen’s Global New Product Innovation Survey, 59% of people said they would prefer to buy new products from a brand they recognize, and 21% of respondents said if a brand they like produces a product, they're more "ready" to buy it.

So, what's behind the makings of a great brand design?

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3 Brands on How They Work Remotely with Clients and Suppliers

Working from home has upended everyone’s marketing processes; in fact, the entire marketing production chain is under new demands.

Communication plans are evolving as clients and customers want up-to-date information on COVID policies and procedures.

Product marketing and advertising campaigns must adjust in response to changing consumer demands and impacted ad revenue.

To keep up, clients may need new or updated assets created and approved for different channels faster than ever before from your creative team.

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Creative Project Management: 5 Steps to Success in 2020

Project management isn’t a new concept.

For years, businesses around the globe have relied on project management tools to keep teams working efficiently and productively in a host of environments.

However, for the most part, the concept of “project management” has been more often associated with IT, manufacturing, and construction industries. Today, we’re living in a world where project management practices can be valuable in every industry, including those that work from a creative perspective.

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Creative Operations: 4 Steps to Success in 2020

On the surface, the words “creative” and “operations” might not appear to go together.

We typically associate “creative” with things like advertising, marketing, and branding. But these functions need managing by operational experts to avoid missed deadlines often caused by bottlenecks in the review and approval process.

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Marketing Operations (A-Z Guide): What It Is, Key Roles & Pillars Of Success

A few years back, the Marketing Operations role didn’t exist. Instead, the marketing department drafted in Project Managers to help run and coordinate their more extensive campaigns.

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6 Compelling Reasons to Invest In Video Asset Management

More users than ever are turning to video to consume content.

A study by Cisco predicted video would make up 90% of all consumer internet traffic by 2019, and with that boon means more and more brands are looking to invest in video marketing strategies. With 79% of consumers saying they prefer to consume videos about a product rather than read about it on a blog, the rise of video's popularity makes sense.

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Using Slack with Ziflow to Reduce Email in Marketing Project Communications

Try as creative teams and agencies might to move into automated collaboration, email still has a stronghold over marketing project communications.

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Intake Forms: Bring Content into Your Creative Production Workflows (Without Email)

One of the biggest hurdles that brands and agencies face is the most efficient way to incorporate external collaborators into their creative production and marketing workflows.

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How to Make Your Website ADA Compliant Without Getting Stuck in Revision Limbo

Last month, the U.S. Supreme Court denied an appeal by Domino’s Pizza in a lawsuit brought against the franchise due to its website and mobile app not being compatible with screen-reader software used by visually-impaired customers.

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38 Best Online Collaboration Tools for 2020 (By Category)

There is a reason today's creative teams are more productive than ever. And that reason is online collaboration tools.

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The Three Creative Metrics Every Marketing Leader Should Track (and How)

Today, every discipline in marketing has core KPIs that need to be monitored. From impressions and conversion rates to customer acquisition costs, it all adds up to influence how you form your strategy, campaigns, and even your teams.

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Why Content Review and Approval Isn’t a Project Management Problem

Review and approval: it’s the final frontier of project completion. There’s no better feeling than checking off a review step or updating the status of a project to “Approved.” 

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Ziflow Achieves SOC 2 Type II Attestation of Data Security Policies and Standards

Ziflow has achieved SOC 2 Type II  certification of our internal controls and processes, as they relate to security, availability, processing integrity, confidentiality, and privacy of a system. Keep reading to check out the press release we've done with our auditor, KirkPartrick Price.

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Create More Magic

Don’t let the review and approval process slow you down. Let us show you how to speed it up.