Rush jobs are a fact of life in creative production. Whether they are driven by the need for new campaigns on a short fuse, or last-minute feedback arriving which changes the scope of a creative project dramatically, these requests disrupt the best-laid project plans.
Depending on your industry and type of creative content you produce, there is a wide range of marketing compliance issues that must be accounted for during the production process including disclosures, copyright and trademark considerations, regulatory compliance, and stakeholder involvement.
To run an effective marketing compliance program within your creative processes requires a constant, team-wide effort. When content is produced within, or across, department boundaries, the diligence required to prove controls for compliance lives both in and around everyone’s daily activities.
As creative marketing teams launch more and more integrated omnichannel campaigns, the internal tools used to produce, review, and launch these campaigns can vary significantly.
Feedback for creative marketing projects often come from (and touch) many different parts of the business, so much so, that it can be tough to know who truly “owns” the entire process - and who’s responsible for making it more efficient. Depending on the type of organization you work within, review and approval processes can vary, as can the roles responsible for them.
Ease of use is the single most important "feature" within (and throughout) Ziflow. Nowhere is this more important than when it comes to soliciting and collecting feedback. When you consider that all Ziflow accounts come with unlimited reviewers (both internal and external to your organization), it's easy to see how the feedback process could get out of hand.
This month's product enhancements include the ability to label & resolve comments (also known as actions on comments), search for text in a proof, export proofs to CSV and many more.
Once you’ve decided it’s time to invest in an online proofing solution for your creative marketing team, you’ll then need to evaluate and compare the different available solutions. To help you through this process, we’ve put together this checklist which you can use to compare different proofing solutions and decide which one is right for you.
Today’s modern marketing organization relies on a wide range of technology (MarTech) to create a multi-channel approach of relevant, personalized experiences for their customers and prospects.
In the spirit of continuous innovation, our product team brought forward the release of some enhancements and new features, scheduled for January, to today. Now that’s a reason to be cheerful as we move into the final few weeks of 2018.
There’s still plenty to be thankful for today and we’re not just talking about the endless leftovers awaiting you for lunch and dinner for the next two weeks. We’ve also got a great lineup of new additions to Ziflow to be thankful for.
As with our last few releases, we continue to solve the complex online proofing challenges that our customers have to deal with. This release includes unique enhancements throughout the product that gives busy marketers and agency teams more options to tailor Ziflow to their review and approval process.
This release of Ziflow Online Proofing includes additions to our automated workflow capabilities, as well as new benefits in the area of proof viewing and administration. Keep reading to learn more about how we've once again simplified the review and approval process.
One of the consistent development themes across our last few releases has been the idea of customer-customization; the ability to customize the online proofing process via automated workflow, custom domains, private comments and account level settings & defaults to name a few examples.
The proliferation of digital marketing channels has rapidly increased the demand for content from marketing teams. In addition, marketing cycles have shortened dramatically. As a result, marketers need to produce more high quality content in less time. And each piece of content needs review at least once before approval and release.
We’re excited to announce that we’ve decided to disrupt the online proofing market and update our product architecture to deliver our solution via blockchain technology.
We've now added Text Select to our annotation tools to facilitate text-level feedback. This new capability is yet another example of how Ziflow helps cut down on context switching during the review process. With Ziflow, you can perform complete reviews of all types of creative assets (designs, brochures, videos, etc.) without the need to switch between multiple applications.
