• splash
    Splash Worldwide Wields Technology to Unleash Creativity
  • online-proofing-creative-operations-survey
    From Chaos to Compliance: Creative Marketing Survey Results
  • ziflow
    Ziflow Adds Automation to Online Proofing

From Chaos to Compliance: Creative Marketing Survey Results

As a marketing professional, what are the biggest roadblocks that you run into on a daily basis? A growing workload? A lack of review processes and actionable feedback from management? You aren’t alone.
Creative marketing teams have more on their plate than ever before. They are required to produce more work product, often with fewer resources and less internal support. As the rise of digital marketing has shifted the industry landscape, companies and their creative teams have found it difficult to adapt to the rapid changes while maintaining the processes that help to drive high-end creative work in previous decades.

Ziflow Announces Blockchain-Based Online Proofing; ICO in the Works


We’re excited to announce that we’ve decided to disrupt the online proofing market and update our product architecture to deliver our solution via blockchain technology.

#ZiflowHowTo: How to Compare Proofs in Ziflow

One of the most tangible ways that Ziflow helps you deliver your marketing projects faster is by providing a streamlined way to review new versions of creative content, side by side.  

#ZiflowHowTo: Creating a New Proof in Ziflow

Ziflow streamlines the review and approval of creative content to help you deliver your marketing projects faster, by improving your team's collaboration, centralizing feedback and eliminating manual steps through automated workflow.

Once you've signed up for Ziflow, you're on your way to replacing email, printouts and other ad-hoc methods for reviewing your creative content.

The first step in that journey is creating a new proof. 

#ZiflowHowTo: Using Ziflow’s Markup and Commenting Tools

Ziflow allows busy marketing teams to easily provide and collect feedback on a wide range of file types (documents, designs, etc.) within an intuitive interface, directly on the content being reviewed.  

Text Select Makes Creative Content Reviews Even Easier

We've now added Text Select to our annotation tools to facilitate text-level feedback. This new capability is yet another example of how Ziflow helps cut down on context switching during the review process. With Ziflow, you can perform complete reviews of all types of creative assets (designs, brochures, videos, etc.) without the need to switch between multiple applications.

Branding Your Online Proofing Experience

For those Ziflow customers who wish to rebrand their online proofing user experience to match their company branding, we've made a few new additions to the application which will allow you to brand Ziflow accordingly.  

We’re Making it Easier to Navigate Your Proof List

We've added filters to your proofs list to make it even easier to find the proofs you need to work on at any given time.  

Since Ziflow is so easy to use, it’s easy to quickly arrive at a situation where you have pages and pages of proofs in your proof list.  Now, with filters, you can keep your workflow moving along, making sure deadlines are met. 

A Common Pitfall to Avoid in Online Proofing

After spending over 10 years building online proofing systems, and even more before that spent building software for marketing teams and agencies, Mat and I have been asked time and again what makes us different from other applications and, even though there’s a lot we can talk about, we always come back to focus and quality.

In this blog post, I’d like to talk about quality, and in particular PDF processing for review and approval. This also applies to other Adobe file formats being processed for review, such as AI and PSD files.

Ziflow Keeps Your Online Proofing Projects Organized with Folders

The rate at which new marketing projects and campaigns are being requested today doesn’t allow for any wasted time. This means organization of your work is a must. With our most recent release of Ziflow we’ve delivered our new folder functionality to just do that, help you keep your projects and proofs organized.

The Ziflow API: Extending Your Marketing Stack with Online Proofing

As we’ve written about before, our aim here at Ziflow is to focus on solving a specific customer problem - the chaotic business process of content review and approval - and doing that better than anyone else. However, that won’t stop us from helping our customers execute more complex processes, of which online proofing is a key component.  

Managing Your Review Teams in Ziflow

As part of our “Release Early and Release Often” mantra here at Ziflow, we’ve recently added in some new capabilities to make it even easier to use Ziflow online proofing with team members (internal and external) to collaborate on the review and approval of creative projects.   

Online Proofing Best Practices

Whether you and your team are just getting started with online proofing or you’re looking to scale up your usage,  we've collected some best practices to help you get the most out of your review and approval process.  

#ZiflowHowTo: Video Proofing with Ziflow

Ziflow supports a wide range of file types to help you and your team tackle all types of creative projects - including video. All of Ziflow's markup and annotation tools are available while collaboratively reviewing videos and so are all the great commenting and feedback capabilities that streamline the entire review and approval process.   

It’s Time to Ditch Email as a Marketing Feedback Tool

Memos, promotional offers and password reset emails - these are all things that email is very good for.  As a mechanism for providing feedback, however, it lacks some very important requirements for fast, accurate and quality work; specifically, context and clarity.  

Four Early Warning Signs that Your Marketing Project May Miss Its Deadline


Hopefully you’ve never had to have the discussion that starts with “we need more time” “or we’re not going to hit our deadline”, but the reality is, if you’re working in marketing today it will probably happen at some point if it hasn’t already happened this week.

Effective marketing project management goes beyond the Excel spreadsheet of tasks and color codes. If deadlines are getting the best of you more often lately, I’m happy to assist! I’ve spent time talking with marketing teams and agencies to identify why marketing teams most often bump up against (and past) their due dates. Here are Four Early Warning Signs that your delivery deadline might be in jeopardy, and some ideas on how you might avoid them in the future!

Introducing Ziflow

Last year my co-founder Anthony and I concluded the sale of ProofHQ, the company we founded in 2007, to Workfront, the leader in marketing project management. It was a great 8-plus-year run, where we grew an idea for reviewing creative content into the market leader for online proofing tools. We were lucky enough to call the world’s largest brands and agencies our customers. Luck played a big part, as did good timing, but focus was also critical. We focused hard to identify a specific pain point for a specific group of customers. We then focused intently on creating a better solution than anyone else.

The Marketing Productivity Killers Lurking in the Office

Not a news flash: Being busy isn’t the same as being productive. All of us in marketing have no shortage of tasks and projects that keep us busy, but we’re often most challenged with ensuring we stay productive - moving the ball forward on key projects and deliverables.

Less Time on Tasks, More Time for Magic

Automate the time-consuming marketing tasks that distract you every day

Get started